B2B Content Marketing Lead for Agritech Growth

OnSide Support Coordination; Melbourne; Sur place; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Office-based four days a week

Parental leave policy

AI tools integrated into workflow

Capability/growth fund

Résumé du poste

Onside is seeking a content lead to own our B2B content pipeline from editorial calendars to final edits. You’ll set formats, briefs for agencies and freelancers, and ensure all output is accurate for rural and agricultural audiences.

You’ll source customers and industry partners for case studies and co-branded content, using performance data to decide where content goes next. You’ll collaborate with Marketing, Product, Territory Managers and Customer teams, reporting to the VP of Marketing.

Qualifications

• Experience running a B2B content programme that targets rural/agricultural audiences.
• Writing and editing that makes technical topics clear and accessible.
• Track record of producing customer stories and case studies.
• Ability to use performance data to inform content strategy and pipeline growth.

Responsabilités

• Own Onside’s content pipeline from editorial calendar to final edit.
• Brief agencies and freelancers; ensure all published content is accurate and credible for rural audiences.
• Identify customers and industry partners for case studies and co-branded content.
• Use performance data to determine where content should go next and how it links to pipeline.

Connaissances

B2B content programme

Writing & editing clear

Producing customer stories

Data-driven content

Description du poste

Why we’re here
Protect the world’s food supply. Build the brand, demand and presence that make Onside the obvious choice for rural and agricultural businesses.

Darwalla Group cut a disease tracing exercise from two weeks to a few hours with Onside. You’ll sit down with customers like them and turn that into the story other producers read.

About Onside
Onside is operational intelligence for agriculture. We give agribusinesses one record of every person, property and movement, so when a disease incursion hits or an audit lands, the answer takes seconds instead of weeks.

One platform covers biosecurity, health and safety, workforce, assets, environment and market access, and every check-in adds to a connected record of agriculture. We’re ranked 38th on the Deloitte Fast 50 (2025) and named to Forbes Asia’s 100 to Watch (2025). With 90,000+ properties mapped and 8M+ visits recorded across Australia, New Zealand and North America, our big goal is 1 billion visits.

About the role
You’ll own Onside’s content pipeline, from the editorial calendar to the final edit. You’ll set the approach and formats, and decide when a piece is ready to publish. Agencies and freelancers work from your briefs, and everything we publish is accurate and credible to rural and agricultural audiences.

You’ll find the customers and industry partners behind our case studies and co-branded content. You’ll use performance data to recommend where content goes and what we make next. You’ll work with the Marketing team, our Product Manager, Territory Managers and the Customer team, and report to our VP Marketing.

You’ll bring

• Experience running a B2B content programme
• Writing and editing that makes technical topics clear
• A track record of producing customer stories and case studies
• Comfort using performance data to improve content and link it to pipeline

Who thrives here

You’re sharp and structured, and you learn a new audience fast. You judge content by the pipeline it creates, and you don’t wait to be told.

The way we work
Four days a week in our Melbourne office - we’re office-first on purpose, because the best work happens in the room together. AI tools built into how we work. A connection and capability fund for genuine growth. Strong company rhythms, a fast growth trajectory, and a parental leave policy we’re genuinely proud of.

How we hire
We hire people who’ll grow with us. Along the way you’ll meet the team, complete a short practical task and a couple of interviews. We respect your time and we’ll tell you where you stand at every stage.

Join us to protect the world’s food supply.