B2B Content Marketing Lead — Agritech & Case Studies

Onside Technology; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Onside is an agritech leader building operational intelligence for agriculture. This role owns the content pipeline from calendar to final edit, guiding formats and briefs for agencies and freelancers while ensuring accuracy and credibility for rural audiences.

You will locate and develop customer stories and co-branded content, using performance data to steer what we publish and where it goes. Collaborate with Marketing, Product, Territory Managers and Customer teams, reporting to the VP

Qualifications

• Experience running a B2B content programme.
• Writing and editing that makes technical topics clear.
• A track record of producing customer stories and case studies.
• Comfort using performance data to improve content and link it to pipeline.

Responsibilities

• Own Onside’s content pipeline from calendar to final edit.
• Set formats and briefs for agencies and freelancers.
• Publish accurate, credible content for rural audiences.
• Find customers and partners behind case studies and co-branded content.
• Collaborate with Marketing, Product, Territory and Customer teams; report to VP Marketing.

Skills

B2B content programme

Editing technical topics

Customer stories

Data-driven content

Job description

Why we’re here
Protect the world’s food supply. Build the brand, demand and presence that make Onside the obvious choice for rural and agricultural businesses.

Darwalla Group cut a disease tracing exercise from two weeks to a few hours with Onside. You’ll sit down with customers like them and turn that into the story other producers read.

About Onside
Onside is operational intelligence for agriculture. We give agribusinesses one record of every person, property and movement, so when a disease incursion hits or an audit lands, the answer takes seconds instead of weeks.

One platform covers biosecurity, health and safety, workforce, assets, environment and market access, and every check-in adds to a connected record of agriculture. We’re ranked 38th on the Deloitte Fast 50 (2025) and named to Forbes Asia’s 100 to Watch (2025). With 90,000+ properties mapped and 8M+ visits recorded across Australia, New Zealand and North America, our big goal is 1 billion visits.

About the role
You’ll own Onside’s content pipeline, from the editorial calendar to the final edit. You’ll set the approach and formats, and decide when a piece is ready to publish. Agencies and freelancers work from your briefs, and everything we publish is accurate and credible to rural and agricultural audiences.

You’ll find the customers and industry partners behind our case studies and co-branded content. You’ll use performance data to recommend where content goes and what we make next. You’ll work with the Marketing team, our Product Manager, Territory Managers and the Customer team, and report to our VP Marketing.

You’ll bring

• Experience running a B2B content programme
• Writing and editing that makes technical topics clear
• A track record of producing customer stories and case studies
• Comfort using performance data to improve content and link it to pipeline

Who thrives here

You’re sharp and structured, and you learn a new audience fast. You judge content by the pipeline it creates, and you don’t wait to be told.

The way we work
Four days a week in our Melbourne office - we’re office-first on purpose, because the best work happens in the room together. AI tools built into how we work. A connection and capability fund for genuine growth. Strong company rhythms, a fast growth trajectory, and a parental leave policy we’re genuinely proud of.

How we hire
We hire people who’ll grow with us. Along the way you’ll meet the team, complete a short practical task and a couple of interviews. We respect your time and we’ll tell you where you stand at every stage.

Join us to protect the world’s food supply.