Australia National Sales & Wholesale Lead

Pals; Australia; On-site; AUD 120,000 - 180,000; Full time

Job summary

Pals is seeking an experienced Commercial Operator to lead growth across Australia’s independent and wholesale liquor channels. You will own relationships with national and regional wholesalers, drive distribution, and oversee a third‑party sales agency.

This hands‑on role requires strong commercial judgment and the ability to scale an iconic brand in a fast‑growing market. You will report to senior leadership, collaborate with the NZ team, and travel across VIC, NSW, and QLD to build momentum

Qualifications

• 5+ years’ commercial sales experience within FMCG, with Australian alcohol experience strongly preferred.
• Strong knowledge of the Australian wholesale and independent liquor landscape.
• Proven experience growing distribution, revenue and customer relationships.
• Experience managing sales agencies, distributors or third-party field teams.
• Strong commercial capability across pricing, promotions, forecasting and customer investment.

Responsibilities

• Own the commercial delivery across wholesale and independent channels in Australia.
• Build and execute channel strategy to grow distribution, revenue and rate of sale.
• Own sales forecast across wholesale and independent channels with supply and finance.
• Lead agency performance and set KPIs for distribution and activation.
• Translate priorities into strong execution and drive impactful launches and programs.

Skills

FMCG

Alcohol industry

Sales leadership

Negotiation

Strategic thinking

Job description

Pals is seeking an experienced Commercial Operator to lead growth across Australia’s independent and wholesale liquor channels. You will own relationships with national and regional wholesalers, drive distribution, and oversee a third‑party sales agency.

This hands‑on role requires strong commercial judgment and the ability to scale an iconic brand in a fast‑growing market. You will report to senior leadership, collaborate with the NZ team, and travel across VIC, NSW, and QLD to build momentum