Audience Growth Lead

Intrepid Travel; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work arrangements

Work-from-home option

Work from anywhere 4 weeks/year

Free Intrepid trip every year

Discounts for families and friends

Leave for Intrepid trips

Parental leave 10 weeks

Learning & development programs

Volunteer leave 20 hours/year

Employee Assistance Program

Job summary

Intrepid Travel is seeking an Audience Growth Lead to drive how we attract and engage travellers across our digital channels. You will shape strategy, lead global growth programs, and partner with cross-functional teams to optimize subscriber acquisition, onboarding and lifetime value.

This role is a full-time, hybrid position based in Melbourne, Australia, requiring 5+ years in growth marketing, strong data capabilities and experience with first-party data and engagement platforms.

Qualifications

• 5+ years in audience growth or related marketing field.
• Experience building subscriber growth strategies.
• Strong data-driven approach with first-party data.
• Experience with cross-functional collaboration.

Responsibilities

• Lead global audience growth strategy and execution.
• Identify opportunities to attract, nurture and convert audiences.
• Develop subscriber acquisition and onboarding experiences.
• Champion first-party data capture and data enrichment.
• Use insights and performance reporting to optimize reach.

Skills

Audience growth

Lifecycle marketing

CRM

First-party data

Customer engagement platforms

Customer Data Platforms

Marketing automation

Stakeholder management

Tools

Customer Engagement platforms

Customer Data Platforms (CDP)

Marketing automation

Job description

Application Close Date: 27th November 2026

At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. We've been creating positive change through the joy of travel since 1989, and we’re proud to be a certified B Corp with 1000s of experiences in over 100 countries.

We are Intrepid

At Intrepid, we believe travel has the power to change the way we see the world. And we're looking for an Audience Growth Lead to help more people discover the adventures that make it possible. This is an exciting opportunity to shape how we grow and connect with our global audience, building a bigger, more engaged community of travellers through our owned digital channels. From growing our subscriber base and turning new leads into loyal customers, to finding smarter ways to capture customer data and create meaningful connections, you'll play a key role in driving sustainable growth and increasing customer value across the Intrepid ecosystem.

You'll lead the strategy and execution of our global audience growth initiatives, identifying new opportunities to attract, nurture and convert audiences across our digital channels. Working closely with cross functional teams at Intrepid, you'll develop innovative subscriber acquisition strategies, optimise lead generation and onboarding experiences, and build pathways that connect customers from our Day Trips and Intrepid Stays brands with our wider range of Intrepid adventures. You'll also champion first-party data capture and audience enrichment, using customer insights, experimentation and performance reporting to continually improve how we reach and engage our travellers.

We're looking for a strategic and commercially minded marketer with 5+ years' experience in audience growth, lifecycle marketing,CRMor a related field. You'll bring a strong understanding of first-party data and customer engagement platforms, and the analytical skills to turn insights into meaningful action. This is a full-time, permanent position that will operate on a hybrid basis of 3 days per week in our office in Melbourne, Australia.

Some of the experience you’ll bring with you may include:

• 5+ years' experience in audience growth, lifecycle marketing,CRMor a related discipline.
• Demonstrated experience developing and executing audience acquisition or subscriber growth strategies.
• Strong understanding of first-party data and known user development.
• Experience working with Customer Engagement platforms, Customer Data platforms and marketing automation technologies.
• Strong analytical and problem-solving capabilities, with the ability to translate data and insights into action.
• Strong stakeholder management and cross-functional leadership skills.
• Proven ability to manage multiple projects and priorities simultaneously.

Our people reflect the diversity of our customers and the communities we visit:

Intrepid is made up of 71 nationalities in over 30 countries, and werecognisethat diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, some of our workperksinclude:

• Flexible work arrangements,work-from-home and the ability to 'work from anywhere' 4 weeks a year
• A free Intrepid trip every year, plus generous discounts for families, and close friends
• 5 extra days of leave a year for use on Intrepid trips
• A minimum of10 weekspaid parental leave for all parents, and other additional leave provisions.
• Access to e-learning platforms, professionaldevelopmentand mentor programs
• 20 hours of volunteer leave every year to use on causes most important to you
• Employee Assistance Program, a 24/7 service that offers counselling for you and your family

We are Real. Together. Ambitious. Impactful. These are our values and to usthey'remore than just words, they are the pillars of our success and every dayit'sour people and the work they do thatbringthem to life.

We aim to ensurediversity, equity, and inclusion stay part of our recruitment process. If you require anyreasonableadjustmentto participate in the recruitment process, please contact us at [e-mail] your name, location, and what yourequire, we will then be in touch to support your application.

Application Close Date: 27th November 2026