Athlete Communications Lead: 360 PR & Media Strategy

Red Bull; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Red Bull Australia is seeking an Athlete Communications Manager to shape strategic communications for events, athletes, and projects, delivering across earned, owned and partnered channels. The role focuses on storytelling, media relations and influencer activation, driving 360 campaigns with cross-functional teams.

You will manage athlete narratives, collaborate with Marketing, Content and Creator teams, and oversee agencies to ensure on-brand messaging and impactful coverage across Australia.

Qualifications

• 5–8 years’ experience in Media, Communications or PR.
• Experience developing communications strategies within the sports, athlete, or sporting industry.
• Strong knowledge of the Australian media landscape, with an established network of media contacts.
• Highly organised, with strong project management skills and the ability to work independently and cross-functionally in a fast-paced environment.

Responsibilities

• Plan and activate communications around Red Bull events, projects, and athletes, ensuring all media activity stays on brand.
• Generate positive, organic conversation through earned media, influencer amplification, and strong editorial relationships.
• Develop and execute 360 media plans with the Red Bull Media Network across third-party media and owned channels.
• Lead athlete media strategies to maximise visibility and engagement across the year.

Skills

Media relations

Project management

Storytelling

Influencer relations

Crisis communications

Budget management

Stakeholder management

Job description

Red Bull Australia is seeking an Athlete Communications Manager to shape strategic communications for events, athletes, and projects, delivering across earned, owned and partnered channels. The role focuses on storytelling, media relations and influencer activation, driving 360 campaigns with cross-functional teams.

You will manage athlete narratives, collaborate with Marketing, Content and Creator teams, and oversee agencies to ensure on-brand messaging and impactful coverage across Australia.