Athlete Communications Manager

This Is Never Work; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Red Bull Australia is seeking an Athlete Communications Manager to shape and deliver strategic communications across athlete programs, events and brand projects. The role sits at the intersection of sports marketing, media relations and brand storytelling, developing strategies that bring Red Bull athletes and their stories to life, generating coverage and stronger audience connections.

You will work with the Red Bull Media Network and collaborate with Marketing, Content and Creator teams to

Qualifications

• 5–8 years of experience in Media, Communications or Public Relations.
• Experience developing and executing communications strategies in sports.
• Strong relationships across Australian sports media and industry.

Responsibilities

• Develop and execute athlete and event communications strategies.
• Plan media activity aligned with Red Bull brand identity.
• Generate coverage through earned media and influencer outreach.
• Collaborate with Content, Programming and Creator Marketing on 360° plans.
• Coordinate across third-party media, owned channels and partners.
• Support crisis communications when needed.
• Lead athlete media communications programs and storytelling.
• Identify stories with Athlete Marketing for editorial coverage.
• Pitch athlete stories to Australian media outlets.
• Create integrated 360° media plans to maximise visibility.
• Maintain brand integrity across all communications.

Skills

Media relations

Public relations

Communication strategy

Project management

Networking

Stakeholder management

Job description

Athlete Communications Manager Temporary NEW

Red Bull is looking for an Athlete Communication Manager to shape and deliver strategic communications across its athlete programs, sporting events and brand projects.

Working at the intersection of sports marketing, media relations and brand storytelling, you’ll develop communications strategies that bring Red Bull athletes and their stories to life, generating meaningful coverage, organic conversation and stronger connections with audiences.

You’ll use a combination of earned media, influencer relationships, editorial content, public relations and digital platforms to maximise the visibility and impact of Red Bull’s athletes and key initiatives.

Working across the Red Bull Media Network, you’ll collaborate closely with Athlete Marketing, Content, Programming and Creator Marketing teams to develop integrated communications plans that deliver consistent messaging across owned, earned and external media channels.

This role is suited to someone who understands the Australian sports media landscape, has strong relationships across the industry and knows how to turn athlete stories into compelling media opportunities.

Key Responsibilities

Communications Strategy & Project Planning

• Develop and execute communications strategies for Red Bull events, projects and athletes.
• Plan and activate media and communications activity while ensuring consistency with Red Bull’s brand identity.
• Generate positive, organic conversation through earned media, influencer amplification and editorial relationships.
• Collaborate with Content, Programming and Creator Marketing teams to develop integrated 360° media plans.
• Coordinate communications across third-party media, owned channels and external partners.
• Brief and support crisis communications processes across relevant projects and programs.

Athlete Media & Storytelling

• Lead the development and execution of athlete media communications strategies.
• Work closely with the Athlete Marketing team to identify compelling stories and content opportunities.
• Translate athlete marketing initiatives into engaging editorial stories and earned media coverage.
• Develop integrated 360° athlete media plans that maximise visibility and engagement throughout the year.
• Identify and pitch athlete stories to relevant Australian media outlets.
• Build media opportunities that connect athletes, sporting achievements and brand initiatives with wider audiences.
• Collaborate across business functions to ensure athlete communications support broader Red Bull marketing objectives.

Media Relations & Public Relations

• Identify the media outlets, voices and platforms most relevant to Red Bull’s athletes, events and projects.
• Build and maintain strong relationships with Australian news, sports, culture and lifestyle media.
• Develop long-term editorial relationships that generate meaningful coverage and conversation.
• Identify earned media opportunities across podcasts, creators, social-first platforms, niche communities and non-traditional media.
• Develop media releases, editorial pitches, key messages and briefing materials.
• Coordinate media briefings and media training.
• Deliver effective public relations activity that strengthens Red Bull’s visibility and credibility.

Stakeholder Management & Brand Development

• Manage external communications agencies, freelancers and media partners, including ongoing performance reviews.
• Work with project managers to oversee communications budgets, reporting and resource allocation.
• Build strong relationships with Marketing teams, athletes, partners and influencers.
• Contribute creative and strategic thinking to annual business planning and project development.
• Collaborate across departments to ensure communications activity supports broader brand and business objectives.
• Maintain Red Bull’s brand integrity and credibility across all communications.

Skills & Experience

• 5–8 years of professional experience in Media, Communications or Public Relations.
• Proven experience developing and executing communications strategies within the sports, athlete or sporting industry.
• Experience working across team sports and/or action sports, including surf, skate, snow and bike, is highly regarded.
• Strong understanding of the Australian media landscape.
• Established network of media contacts and industry relationships.
• Excellent organisational and project management skills.
• Ability to manage multiple projects and competing priorities in a fast-paced environment.
• Confident working independently and collaboratively across multiple teams and stakeholders.

About Red Bull

Founded in 1987, Red Bull created an entirely new category with the launch of its energy drink. Today, the company employs approximately 22,000 people across more than 178 countries, with over 14 billion cans sold in the past year.

Beyond its products, Red Bull has built a global presence across sport, culture, music, entertainment and media, supporting athletes, events and creative projects around the world.

The World of Red Bull provides opportunities to develop your skills, pursue your passions and contribute to the company’s purpose of giving wings to people and ideas.

Application Requirements

By applying for this position, applicants confirm that:

• They have read and understood the Privacy Statement and Red Bull Australia Privacy Policy.
• They are legally qualified to work in Australia and understand that evidence of work eligibility may be required under the Migration Act 1958 (Cth).
• All information submitted to Red Bull Australia Pty Ltd, including application details and attachments, is true, accurate and complete.
• They understand that false or misleading information may result in an application being rejected, an employment offer being reviewed or dismissal from employment with Red Bull Australia Pty Ltd.

Job Title: Athlete Communications Manager