Associate Director, Personalisation & MarTech Capability

Singtel Group; Australia; Hybrid; AUD 170,000 - 240,000; Full time

Benefits offered by this job

Monthly credit

Discounts on Optus products

Hybrid work arrangement

On-site facilities

Wellbeing services

Job summary

Optus is seeking an Associate Director for Personalisation & MarTech Capability to shape and evolve capabilities enabling personalised customer experiences across digital and assisted channels. You will own the capability roadmap, backlog, and requirements, translating business priorities into delivery-ready outcomes, collaborating across data, decisioning and marketing automation streams.

You will lead cross-functional teams, drive prioritisation, and partner with CVM, digital, data and

Qualifications

• Experience defining and delivering MarTech, digital or personalisation capability strategies.
• Strong backlog management and requirements gathering expertise.
• Experience using Jira to manage delivery pipelines and prioritisation frameworks.
• Ability to navigate complex stakeholder environments and align business and technology teams.
• Excellent communication, influencing and relationship-building skills.
• Strong analytical thinking and problem-solving capabilities.
• Knowledge of customer data, decisioning, marketing automation or personalisation ecosystems.
• Experience with platforms such as Salesforce Marketing Cloud, Data Cloud or similar technologies is highly regarded.

Responsibilities

• Lead the strategy, roadmap and ongoing evolution of personalisation and MarTech capabilities, connecting customer needs with data, decisioning, digital, AdTech and Channel capabilities.
• Own and prioritise the capability backlog, ensuring business needs are translated into clear, delivery-ready requirements.
• Partner with CVM, digital, data and technology teams to translate customer and business use cases into scalable personalisation solutions.
• Drive alignment between customer, channel and technology priorities, including Salesforce Marketing Cloud, Data Cloud and related platforms.
• Monitor platform capabilities, emerging technology and vendor roadmaps to identify opportunities to improve customer outcomes, simplify execution and evolve the capability.
• Own and actively manage the capability backlog, translating business needs into clear, prioritised and deliver-ready requirements using Jira and agreed prioritisation frameworks.
• Act as the key stakeholder contact, supporting adoption, governance and successful delivery of personalisation initiatives.

Skills

MarTech strategy

Backlog management

Stakeholder alignment

Communication skills

Analytics & problem-solving

Customer data knowledge

Tools

Jira

Salesforce Marketing Cloud

Data Cloud

Job description

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Associate Director, Personalisation & MarTech Capability

Every day, millions of Australians connect, work, stream and stay in touch on the Optus network. Behind that experience is a team making critical decisions that keep people, businesses and communities connected.

We're looking for an experienced and strategic leader to join our team as Associate Director, Personalisation & MarTech Capability. In this role, you'll shape and evolve the capabilities that enable Optus to understand customers, make more relevant decisions and deliver personalised experiences across digital and assisted channels. You’ll connect the customer strategy with data, decisioning, MarTech and digital capabilities to help move Optus from campaign-led engagement towards real‑time, personalised customer experiences.

You will own the capability roadmap, backlog and requirements for personalisation, translating business and customer priorities into clear, actionable and delivery‑ready outcomes. Working across customer data, decisioning and marketing automation streams, you'll play a critical role in connecting strategy with execution and enabling personalisation at scale.

What You’ll Do

• Lead the strategy, roadmap and ongoing evolution of personalisation and MarTech capabilities, connecting customer needs with data, decisioning, digital, AdTech and Channel capabilities.
• Own and prioritise the capability backlog, ensuring business needs are translated into clear, delivery-ready requirements.
• Partner with CVM, digital, data and technology teams to translate customer and business use cases into scalable personalisation solutions.
• Drive alignment between customer, channel and technology priorities, including Salesforce Marketing Cloud, Data Cloud and related platforms.
• Monitor platform capabilities, emerging technology and vendor roadmaps to identify opportunities to improve customer outcomes, simplify execution and evolve the capability.
• Own and actively manage the capability backlog, translating business needs into clear, prioritised and deliver-ready requirements using Jira and agreed prioritisation frameworks.
• Act as the key stakeholder contact, supporting adoption, governance and successful delivery of personalisation initiatives.

What makes you right for the role?

• Experience defining and delivering MarTech, digital or personalisation capability strategies.
• Strong backlog management and requirements gathering expertise.
• Experience using Jira to manage delivery pipelines and prioritisation frameworks.
• Ability to navigate complex stakeholder environments and align business and technology teams.
• Excellent communication, influencing and relationship-building skills.
• Strong analytical thinking and problem-solving capabilities.
• Knowledge of customer data, decisioning, marketing automation or personalisation ecosystems.
• Experience with platforms such as Salesforce Marketing Cloud, Data Cloud or similar technologies is highly regarded.

The good stuff:

• Competitive remuneration, plus $80 monthly credit, 25% off Optus products and exclusive shopping discounts with our retail partners — making everyday life a little more affordable. Genuine Flexibility - work three days in the office, two days from wherever works best for you.
• An office campus that has it all - cafes chill out zones, GP, post office, gym and on-site childcare centre. It’s designed for real life.
• Great leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever matters most to you.
• Inclusive, carer-neutral paid Parental Leave of up to 16 weeks, because family comes first.
• Build meaningful connections through employee-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+).
• Your wellbeing matters, so we offer with free counselling and support services, available 24/7 in-person, by phone, SMS, or video.
• A free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon. Or, heaps of onsite parking. Plus, end of trip facilities with lockers, showers, irons and hair dryers.

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please [e-mail] or call 1800 309 170.