Assistant Store Manager (Sydney CBD Flagship)

POP MART OCEANIA PTY LTD; Sydney; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Monthly performance bonus

Product incentives

Job summary

POP MART is seeking an Assistant Store Manager for our Sydney flagship store to lead a large retail team and deliver exceptional customer experiences. Based in Sydney, you will coach a 25–30 person team, drive commercial outcomes, and collaborate on product launches and store operations.

You will be responsible for recruitment, onboarding, coaching, and performance conversations, while maintaining high standards of inventory, rostering, and customer service in a fast-paced, high-volume

Qualifications

• Experience leading medium to large teams in a retail environment.
• Strong customer‑experience focus and coaching ability.
• Proven track record in achieving sales targets and KPIs.

Responsibilities

• Lead & develop the team, coaching and mentoring ~25–30 staff.
• Support recruitment, onboarding and training activities.
• Provide ongoing feedback and performance management when needed.
• Drive sales and KPIs, analyze store performance and identify improvements.
• Create a customer‑focused, sales‑driven environment with strong reporting.

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

ASSISTANT STORE MANAGER - POP MART Global Pop-Culture | Leadership Opportunity

POP MART is a global pop-culture and designer-toy brand with 550+ stores and 2,300 Robo Shops across 30+ countries. As we continue to expand across Australia and New Zealand, we're looking for a passionate and people-focused Assistant Store Manager to join our growing retail team. This is an exciting opportunity for an experienced retail leader who enjoys coaching large teams, delivering exceptional customer experiences, and driving strong commercial outcomes in a fast-paced environment. Based in our Sydney Flagship Store, you'll support the leadership of a large-format, two-level retail environment and a team of approximately 25‑30 employees, playing a key role in developing a high-performing team and driving commercial success.

Why You’ll Love Working at POP MART

• Work with products customers genuinely love - collectors, fans and families
• Weekly new releases keep every day exciting and fast-moving
• Clear career progression opportunities within a growing business
• Job security with a rapidly expanding global brand
• Monthly product incentives (post-probation)
• Monthly performance bonus
• Supportive, energetic and inclusive team culture
• Annual POP LAND (Beijing) pass
• A colourful, creative retail environment

What You’ll Do

• Lead & Develop the Team
• Coach, motivate and develop a large and diverse retail team
• Support recruitment, onboarding and training activities
• Provide ongoing feedback, coaching and performance support
• Assist with formal performance management conversations when required
• Help build a positive, accountable and high-performing team culture
• Identify and develop future leaders within the store team
• Drive Commercial Results
• Support achievement of sales targets and KPIs
• Analyse store performance and identify opportunities for improvement
• Create a customer-focused and sales-driven environment
• Utilise reporting tools, including Excel and Google Sheets, to support operational and commercial decision-making
• Support labour productivity through effective roster planning and workforce management
• Support Store Operations
• Assist with roster planning and workforce management aligned to labour budgets
• Maintain inventory accuracy and store presentation standards
• Ensure policies, procedures and compliance requirements are met
• Support product launches, promotional events and peak trading periods
• Help coordinate operations across a large-format, multi-level retail environment

Who You Are

• An experienced Assistant Store Manager, Retail Manager, Supervisor or 2IC with experience leading medium to large teams
• Passionate about customer experience and team development
• Confident coaching, training and leading others
• Experienced managing team performance and providing constructive feedback
• Commercially aware and KPI focused
• Comfortable using Excel and Google Sheets for reporting and workforce planning
• Organised, adaptable and solutions focused
• Comfortable working in fast-paced, high-volume retail environments
• Ready to lead larger teams and support the success of a flagship retail location

Availability Requirements

• Flexible availability across all 7 days is required
• Typical rosters include weekends, late-night trading and public holidays
• We aim to provide structured rosters with two consecutive days off in a standard week, supporting work‑life balance and roster consistency
• While rosters are planned in advance, flexibility to support business needs, peak trading periods and major product launches is expected
• Availability throughout peak trading periods, including November to January, is essential

Full and permanent Australian working rights are required.

POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it’s a galaxy of creative possibilities.