Assistant Store Manager (Parramatta)

POP MART OCEANIA PTY LTD; Parramatta; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Monthly product incentives

Monthly performance bonus

Career progression opportunities

Annual POP LAND pass

Inclusive team culture

Job summary

POP MART OCEANIA PTY LTD in Sydney (World Square) is seeking an experienced Assistant Store Manager to lead a 15-person team in a large-format retail environment. You will coach, recruit and train, ensuring exceptional customer experiences and strong commercial results.

You will develop a high-performing team, manage rosters and workflows, monitor KPIs and store performance, and coordinate product launches and events. Availability across all seven days and Australian working rights are required.

Qualifications

• Experienced in leading medium to large retail teams.
• Passionate about customer experience and team development.
• Confident coaching, training and leading others.
• Commercially aware with KPI focus.

Responsibilities

• Lead and develop a large, diverse retail team.
• Support recruitment, onboarding and training activities.
• Provide ongoing feedback, coaching and performance support.
• Assist with formal performance management conversations.
• Help build a high-performing team culture.
• Drive achievement of sales targets and KPIs.
• Analyse store performance to identify improvements.
• Utilise Excel/Google Sheets for reporting and decision-making.
• Coordinate operations across a large-format store.

Skills

Leadership

Coaching

Customer Experience

Team Development

KPI Focus

Excel

Google Sheets

Recruitment

Onboarding

Training

Tools

Excel

Google Sheets

Job description

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.

ASSISTANT STORE MANAGER - POP MART Global Pop-Culture | Leadership Opportunity

Join the POP MART Phenomenon

POP MART is a global pop-culture and designer-toy brand with 550+ stores and 2,300 Robo Shops across 30+ countries. As we continue to expand across Australia and New Zealand, we're looking for a passionate and people-focused Assistant Store Manager to join our growing retail team. This is an exciting opportunity for an experienced retail leader who enjoys coaching large teams, delivering exceptional customer experiences, and driving strong commercial outcomes in a fast-paced environment. Based in our World Square store, you'll support the leadership of a large-format, retail environment and a team of approximately 15 employees, playing a key role in developing a high-performing team and driving commercial success.

Why You'll Love Working at POP MART

• Work with products customers genuinely love - collectors, fans and families
• Weekly new releases keep every day exciting and fast-moving
• Clear career progression opportunities within a growing business
• Job security with a rapidly expanding global brand
• Monthly product incentives (post-probation)
• Monthly performance bonus
• Supportive, energetic and inclusive team culture
• Annual POP LAND (Beijing) pass
• A colourful, creative retail environment

What You'll Do

• Lead & Develop the Team
• Coach, motivate and develop a large and diverse retail team
• Support recruitment, onboarding and training activities
• Provide ongoing feedback, coaching and performance support
• Assist with formal performance management conversations when required
• Help build a positive, accountable and high-performing team culture
• Identify and develop future leaders within the store team
• Drive Commercial Results
• Support achievement of sales targets and KPIs
• Analyse store performance and identify opportunities for improvement
• Create a customer-focused and sales-driven environment
• Utilise reporting tools, including Excel and Google Sheets, to support operational and commercial decision-making
• Support labour productivity through effective roster planning and workforce management
• Support Store Operations
• Assist with roster planning and workforce management aligned to labour budgets
• Maintain inventory accuracy and store presentation standards
• Ensure policies, procedures and compliance requirements are met
• Support product launches, promotional events and peak trading periods
• Help coordinate operations across a large-format, multi-level retail environment

Who You Are

• An experienced Assistant Store Manager, Retail Manager, Supervisor or 2IC with experience leading medium to large teams
• Passionate about customer experience and team development
• Confident coaching, training and leading others
• Experienced managing team performance and providing constructive feedback
• Commercially aware and KPI focused
• Comfortable using Excel and Google Sheets for reporting and workforce planning
• Organised, adaptable and solutions focused
• Comfortable working in fast-paced, high-volume retail environments
• Ready to lead larger teams and support the success of a flagship retail location
• Availability Requirements Flexible availability across all 7 days is required

Typical rosters include weekends, late-night trading and public holidays. We aim to provide structured rosters with two consecutive days off in a standard week, supporting work-life balance and roster consistency. While rosters are planned in advance, flexibility to support business needs, peak trading periods and major product launches is expected. Availability throughout peak trading periods, including November to January, is essential.

Full and permanent Australian working rights are required.

• *POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
• *As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.