Assistant Store Manager | Byron Bay

The Glen Hotel Pty; Byron Bay; On-site; AUD 42,000 - 62,000; Part time

Benefits offered by this job

Employee discounts

Paid parental leave

Birthday leave

EAP access

Culture and career progression

Ambassador for brand

Referral reward

Job summary

Seafolly Byron Bay is seeking a proactive Assistant Store Manager to join our team. This part-time role (32 hours across Sunday to Thursday) focuses on delivering outstanding customer experiences and leading a high-performing fashion retail team in Byron Bay.

You will support the Store Manager, drive sales, coach staff, and ensure store standards, stock control and customer loyalty initiatives are executed with excellence.

Qualifications

• 1–2 years' experience in an Assistant Store Manager, Team Leader or similar retail leadership role (retail leadership).
• Fashion retail experience and a passion for delivering exceptional customer experiences.

Responsibilities

• Delivers exceptional customer experiences by leading from the front and modelling service excellence.
• Develops high-performing retail teams through coaching, training, and ongoing support.
• Drives sales and KPI performance by motivating the team and identifying opportunities to maximise productivity.
• Uses data to analyse sales trends and store performance to inform action plans.
• Champions loyalty programs and omni-channel services including Click & Collect and reservations.
• Maintains stock management, cash handling, and compliance with store policies.

Skills

Retail leadership

Customer focus

People management

Communication

VM experience

Job description

Assistant Store Manager | Byron Bay The Glen Hotel Pty•Byron Bay, NSW, AU

Job Description

Assistant Store Manager - Part-Time, Salaried

NSW Seafolly Byron Bay

An exciting opportunity for an energetic and enthusiastic Assistant Store Manager to join our team at Seafolly Byron Bay!

You will be a positive and inclusive leader whose focus is on creating customer experiences to empower women to feel confident at the beach, whilst supporting the Store Manager to foster an inclusive and fun working environment for your team.

This role is for someone eager to develop their retail management career and skills.

This is a part-time, permanent role working 32 hours across Sunday to Thursday.

About Seafolly:

Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first.

We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style.

Today, Seafolly is loved globally, with concept stores, online boutiques, and select retailers in over 50 countries.

You will:

• Delivers exceptional customer experiences by leading from the front, modelling service excellence, and creating a welcoming environment that inspires customer confidence.
• Develops high-performing retail teams through coaching, training, and ongoing support to strengthen product knowledge, sales skills, and service standards.
• Drives sales and KPI performance by motivating team members, monitoring results, and identifying opportunities to maximise productivity and business growth.
• Uses data and commercial insights to analyse sales trends, customer behaviour, and store performance, informing effective decision‑making and action plans.
• Champions customer loyalty and omni‑channel services, ensuring strong execution of loyalty programs, Click & Collect, reservations, fit appointments, and other customer‑focused initiatives.
• Maintains operational excellence through effective stock management, cash handling, store security, compliance, and adherence to company policies and procedures.
• Builds an engaged and accountable team culture by fostering trust, transparency, motivation, and a positive workplace environment.
• Commits to continuous learning and leadership development, seeking feedback, participating in training opportunities, and providing support to store leadership when required.

You have:

• 1-2 years' experience in an Assistant Store Manager, Team Leader, or similar retail leadership role.
• Previous experience within the fashion retail industry, with a passion for delivering exceptional customer experiences.
• Visual Merchandising (VM) experience is highly desirable.
• A people‑first leadership style, leading by example and fostering an inclusive, engaged, and high‑performing team culture.
• Strong communication and interpersonal skills, with the ability to build genuine relationships with customers and team members.
• A customer‑focused and results‑driven mindset, with proven ability to coach, motivate, and develop team performance.
• Strong commercial acumen and organisational skills, with the ability to manage competing priorities, administration, and operational requirements effectively.
• Adaptability and resilience in a fast‑paced retail environment, with a proactive approach to change, continuous learning, and operational excellence.

We offer:

• Generous employee discounts on Seafolly, JETS & Tigerlily products
• Paid parental leave
• Birthday Leave. Treat yourself and enjoy a paid day off for your birthday!
• Access to our Employee Assistance Program for you and your family with the Sonder Platform.
• Great work culture in a passionate team environment
• Training, development and career progression
• The opportunity to be an ambassador for Australia's most loved swimwear brand
• Refer a friend. Enjoy a referral reward for successfully placing a referral