Assistant Brand Manager

Erskine Oral Care; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Employee product discounts

Career development opportunities

Collaborative team environment

Job summary

Erskine Oral Care, an Australian FMCG leader, seeks an Assistant Brand Manager to join the Marketing team in Frenchs Forest, NSW. You will help grow brands across Retail, Dental and Ecommerce, turning insights into demand among dental professionals and consumers.

Reporting to the Marketing Manager, you’ll manage brand plans, support launches and coordinate trade activities across Australian and international markets. This role offers early-career ownership within a growing business.

Qualifications

• Bachelor’s degree in marketing, business, commerce or related field.
• 1–2 years’ experience in marketing, brand or commercial support roles.
• Experience supporting marketing campaigns, product launches or marketing communications.

Responsibilities

• Support brand planning across Retail, Dental and Ecommerce.
• Coordinate new product development projects, briefs, timelines and launches.
• Assist with campaigns across digital, social, email, print and journal channels.
• Support budget tracking, reporting and post-campaign analysis.
• Build relationships with internal stakeholders, suppliers and distributors.

Skills

Brand growth

Analytical thinking

Organisational skills

Project coordination

Communication

Cross-functional collaboration

Attention to detail

Independent & team work

Education

Bachelor’s degree in Marketing/Business/Commerce

Job description

Erskine Oral Care is a fast-growing Australian FMCG company and the owner of Piksters, Australia’s #1 interdental brush brand. Founded by Craig Erskine Smith, a respected leader in the dental industry, the business has more than 30 years of experience supplying trusted oral care products across grocery, pharmacy and healthcare channels.

Our products are stocked in more than 8,000 locations nationwide, including Coles, Woolworths and Chemist Warehouse. From its Australian roots, Erskine Oral Care has grown into an internationally recognised operation, exporting to more than 25 countries, with warehouses across three continents and teams based in Frenchs Forest and Macksville, NSW.

About the Role

We are seeking a commercially focused and proactive Assistant Brand Manager to join our Marketing team in Frenchs Forest.

Reporting to the Marketing Manager, this role will support the profitable growth of Erskine Oral Care’s brands across Retail, Dental and Ecommerce channels in Australia and international markets, including the US and UK.

You will support brand planning, new product development, marketing campaigns, product launches, sampling programs and trade events. Working across multiple brands and channels, you will help turn consumer, customer and market insights into effective marketing activity that builds demand among dental professionals and consumers.

This is an excellent opportunity for an early-career marketer ready to take greater ownership of brands, campaigns and product initiatives within a growing Australian FMCG and healthcare business.

Key Responsibilities

• Support the management of the oral care product portfolio across Retail, Dental and Ecommerce channels.
• Coordinate new product development projects, including briefs, timelines, stage-gate reviews and launch activities.
• Contribute to brand plans, annual marketing plans and joint business planning with key customers and distributors.
• Support marketing campaigns across digital, social, email, print, journal and sales channels.
• Assist with go-to-market execution for new products and campaigns.
• Use sales data, market research and competitor analysis to identify insights and growth opportunities.
• Support Sales teams with product stories, training materials and point-of-sale assets.
• Coordinate sampling programs for dental professionals and patients.
• Help plan and deliver trade shows, dental congresses and industry events.
• Work cross-functionally to ensure product launches are compliant and delivered on schedule.
• Track marketing expenditure and assist with budget reporting.
• Prepare sales, forecast, promotional and competitor reports.
• Coordinate project plans, presentations, meetings and actions through to completion.
• Build strong relationships with internal stakeholders, suppliers, manufacturers, distributors, retail customers and dental professionals.

Experience & Knowledge

• Bachelor’s degree in marketing, Business, Commerce or a related field.
• 1-2 years’ experience in a similar marketing, brand or commercial support role.
• Experience supporting marketing campaigns, product launches or marketing communications.
• FMCG, consumer healthcare or healthcare experience is highly regarded.
• Experience with sales data, forecasting, pricing, promotions or budget tracking.
• Event, trade show or sampling program experience is desirable.
• Exposure to oral care, dental or other B2B healthcare channels is advantageous.
• Experience using AI tools is desirable.
• Sage Evolution or Netstock experience is advantageous but not essential.

Skills & Attributes

• Strong commercial awareness and interest in brand growth.
• Excellent organisational and project coordination skills.
• Strong analytical and problem-solving capability.
• Excellent written and verbal communication skills.
• High attention to detail.
• Ability to manage multiple priorities and deadlines.
• Proactive, collaborative and solutions-focused approach.
• Ability to work independently and as part of a cross-functional team.
• Adaptable and comfortable working in a growing organisation.

What We Offer

• Join the team behind one of Australia’s leading oral care brands.
• Build hands-on brand management experience across Retail, Dental and Ecommerce.
• Work on product development and launches across Australian and international markets.
• Gain exposure to national retailers, distributors and dental professionals.
• Genuine career development opportunities within Sales and Marketing.
• Supportive and collaborative team environment.
• Employee product discounts and additional employee benefits.

Please note only shortlisted candidates will be contacted.

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