Area Manager

4wd Supacentre; Canberra; On-site; AUD 120,000 - 150,000; Full time

Job summary

4WD Supacentre, Australia’s leading retailer for 4WD, camping and outdoor gear, is seeking an Area Manager to lead a region of stores and shape the business performance. You will coach Store Managers, develop future leaders and drive sales growth with a high-performance culture.

You’ll oversee sales, people, operations, and customer experience, delivering exceptional outcomes and building winning teams across the region.

Qualifications

• Experience leading multiple retail stores with proven sales success.
• Strong ability to develop leaders and high-performing teams.
• Solid understanding of how to use data to drive sales and improve customer experience.

Responsibilities

• Own the performance of your region across sales, people, operations and customer experience.
• Lead region to deliver year-on-year sales growth and commercial results.
• Coach, mentor and develop Store Managers into high-performing leaders.
• Build a culture of accountability, ownership and winning.
• Turn insights into action that improves sales and customer experience.
• Lead regular store visits with hands-on coaching to lift results.
• Champion product knowledge and selling capability across 12V category.
• Ensure every customer receives an exceptional experience, every time.
• Drive Click & Collect growth through operational excellence and customer engagement.
• Recruit, develop and retain exceptional talent with clear career paths.
• Partner with leaders across Marketing, Supply Chain, Finance, IT and People & Culture to deliver priorities.

Skills

Retail leadership

Sales growth

People development

Data-driven

Communication

Job description

Area Manager | Lead. Inspire. Win.

Who We Are

We're 4WD Supacentre — the home of Adventure Kings and Australia's leading retailer for 4WD, camping, touring, and outdoor adventure gear.

We're more than just a retail business. We are one of Australia's largest and fastest-growing 12V sales businesses, helping customers power everything from weekend camping trips to off‑grid touring adventures. From batteries and solar to fridges, lighting, charging systems and complete vehicle fit‑outs, our stores are trusted destinations for customers looking for expert advice and great value.

Built for the bush and powered by everyday legends, we've grown by doing things differently. We don't follow the pack—we lead it. Our business is driven by value, innovation, and a passion for helping Australians get outdoors with confidence.

We're a business built on energy, ambition and a passion for winning. As we continue to grow, we're looking for leaders who love developing people, driving sales, and creating high-performing teams.

The Opportunity

This isn't just another management role.

As a Area Manager, you'll lead multiple stores and play a critical role in shaping the success of our business. You'll coach Store Managers, develop future leaders, drive sales growth, and build a high-performance culture that delivers results. Your job is to build winning teams.

You'll have the autonomy to make decisions, the support of a passionate leadership team, and the opportunity to directly influence the performance of one of Australia's fastest-growing retail businesses.

If you're energised by developing people, winning together, and delivering outstanding commercial outcomes, this is the opportunity you've been looking for.

What You'll Be Responsible For

As a Area Manager, you'll own the performance of your region across sales, people, operations, and customer experience.

You'll:

• Lead your region to deliver exceptional year‑on‑year sales growth and commercial results.
• Coach, mentor and develop Store Managers into confident, high‑performing leaders.
• Build a culture where accountability, ownership and winning become the standard.
• Turn business insights into action that improves sales and customer experience.
• Lead regular store visits, providing hands‑on coaching that improves results.
• Champion our 12V category, ensuring teams have the product knowledge, confidence, and selling capability to deliver outstanding customer solutions.
• Ensure every customer receives an exceptional experience, every time.
• Drive Click & Collect growth through operational excellence and customer engagement.
• Recruit, develop and retain exceptional talent while creating clear career pathways.
• Partner with leaders across Marketing, Supply Chain, Finance, IT and People & Culture to deliver business priorities.

What Success Looks Like

Success isn't measured by reports—it's measured by the performance of your people.

You know how to:

• Build high‑performing, engaged teams.
• Knows how to build a sales culture that people want to be part of.
• Uses data to uncover opportunities and improve performance.
• Balance operational excellence with a relentless focus on sales.
• Build capability in specialist categories such as 12V, giving teams the confidence to educate customers, recommend the right solutions, and drive sustainable category growth.
• Create a winning culture where people are motivated, accountable, and proud of what they achieve.

What You'll Bring

We're looking for someone with:

• Experience leading multiple retail stores with proven sales success.
• A genuine passion for developing leaders and building high‑performing teams.
• Sound knowledge of 12V products and solutions, with the ability to coach teams and drive category performance.
• A genuine passion for developing leaders and building high‑performing teams.
• Strong commercial acumen and the ability to turn numbers into action.
• Exceptional leadership, communication and relationship‑building skills.
• A customer‑first mindset and a passion for operational excellence.
• Energy, resilience and a genuine love of sales.
• A hands‑on leadership style—you'll be in stores, not behind a desk.

Why Join 4WD Supacentre?

At 4WD Supacentre, you'll join a business that's growing, investing, and creating opportunities for people who want to build an exciting career.

You’ll work alongside passionate people, be trusted to make an impact, and have the opportunity to influence the success of multiple stores and hundreds of team members.

If you're the kind of leader who believes great sales come from great people, and you're ready to build winning teams that deliver outstanding results, we'd love to hear from you.

Adventure starts here. So does your next leadership journey.