Apac Marketing Manager

Cresta; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Remote work setup budget

Parental leave

Wellness stipend

20 days vacation

Job summary

Cresta is seeking an APAC Marketing Manager to lead regional demand and brand initiatives from Melbourne, with remote work. You will align with global campaigns, translate launches, and drive pipeline in APAC while partnering with sales and leadership.

You will own regional ABM programs, field events, and digital initiatives, ensuring consistency with Cresta’s global marketing strategy and high-growth goals.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent practical experience.
• 5+ years in B2B SaaS marketing with APAC exposure and regional programmes.
• Proven ability to drive pipeline and revenue in a global marketing setup.

Responsibilities

• Develop and execute APAC marketing strategy aligned to regional pipeline and global priorities.
• Translate global launches into effective regional execution plans.
• Own regional plan for events, ABM, digital programs, and sponsorships.
• Collaborate with APAC Sales to accelerate pipeline.
• Bridge APAC Sales and Global Marketing to inform messaging and roadmap.
• Track marketing contribution to pipeline and revenue against KPIs.

Skills

APAC marketing

B2B SaaS

ABM campaigns

Executive communication

Global marketing experience

Education

Bachelor’s in Marketing or related field

Tools

Marketing Automation

CRM (Salesforce)

ABM platforms

Job description

Job Description

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.

About the role:

We’re looking for a highly strategic and execution-oriented APAC Marketing Manager to build and scale our regional marketing function. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in APAC and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns.

Location: Melbourne, Australia Remote.

Responsibilities:

• In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
• Translate global campaigns and product launches into effective regional execution plans
• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
• Partner closely with APAC Sales to drive pipeline creation and acceleration
• Act as the primary bridge between APAC Sales and Global Marketing
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions
• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Qualifications We Value:

• Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
• 5+ years of B2B SaaS marketing experience
• Proven success leading APAC or regional marketing programmes
• Experience operating within a global marketing organisation
• Strong enterprise field marketing and ABM experience
• Demonstrated impact on pipeline and revenue growth
• Ability to balance regional nuance with global brand consistency
• Excellent cross-functional collaboration skills
• Strong executive communication and presentation skills
• Comfortable operating autonomously in high-growth environments

Preferred Qualifications:

• Experience in software categories related to contact centers, customer experience and AI AgentS
• Experience in hyper-growth scale-ups

Perks & Benefits:

• We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Paid parental leave for all new parents welcoming a new child
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• 20 days of vacation time to promote a healthy work-life blend

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. This role is variable target compensation eligible.