APAC Marketing Lead: AI SaaS Growth & Strategy

Apply; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work

Private hospital insurance

Parental leave

Sabbatical after four years

Wellness memberships

Home office stipend

Annual courses & conferences

Job summary

Harvey is building the AI platform for legal and professional services, and Asia-Pacific is one of our fastest-moving regions. We have customers across Australia, Singapore, Japan, and Korea and an office footprint in Sydney and Singapore. APAC is in the early days of legal AI adoption.

This is a full-stack regional marketing leadership role. You own the marketing plan for APAC end to end: demand generation, field marketing and events, and the localization of Harvey's product and segment

Qualifications

• 10+ years in B2B marketing with APAC leadership experience in enterprise SaaS or AI services.
• Proven track record of owning regional pipelines and revenue impact.
• Full-stack marketing skills across demand gen, field, brand, and messaging.
• Experience growing a distributed team across multiple APAC markets.

Responsibilities

• Own the APAC marketing strategy and quarterly plans across priority markets.
• Build and report on programs that generate and accelerate regional pipeline.
• Lead and develop the APAC marketing team and regional operating cadence.
• Own regional event portfolio with clear metrics and GTM follow-through.
• Adapt global positioning for APAC with data residency and regulatory considerations.
• Build Harvey's brand and voice in APAC with media, customer stories, and thought leadership.
• Run regional demand generation in partnership with global teams, ensuring attribution.
• Represent APAC insights to Product and leadership to shape roadmap and strategy.

Skills

APAC marketing

Enterprise SaaS

Demand generation

Field marketing

Team leadership

Cross-functional alignment

Strategic planning

Budget management

Job description

Harvey is building the AI platform for legal and professional services, and Asia-Pacific is one of our fastest-moving regions. We have customers across Australia, Singapore, Japan, and Korea and an office footprint in Sydney and Singapore. APAC is in the early days of legal AI adoption.

This is a full-stack regional marketing leadership role. You own the marketing plan for APAC end to end: demand generation, field marketing and events, and the localization of Harvey's product and segment