Head of Marketing, APAC

Harvey; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work structure

Private health insurance

Family & fertility support

Parental leave

Wellness memberships

Professional development

Remote work allowance

Sabbatical after 4 years

Job summary

Harvey is building the AI platform for legal and professional services, with APAC as a fast-moving region. This is a full-stack regional marketing leadership role, owning the APAC plan end to end and growing a regional team across multiple markets.

You will partner with sales, customer success, and global marketing to localize product narratives, drive demand, and accelerate pipeline in Australia, Singapore, Japan, and Korea while navigating data residency and regulatory considerations.

Qualifications

• 10+ years in B2B marketing across APAC markets or enterprise SaaS
• Proven track record owning regional pipeline and revenue impact
• Full-stack marketing experience: demand gen, field, brand, messaging

Responsibilities

• Own APAC marketing strategy and quarterly plans with budget allocation
• Manage regional pipeline and report on programs driving growth
• Lead and grow the APAC marketing team across markets
• Own regional event and field portfolio with clear criteria and measurement
• Adapt Harvey's positioning for APAC including data residency and regulatory needs
• Build Harvey's brand and voice in APAC with media and thought leadership
• Run regional demand generation in partnership with global teams
• Advise product and exec leadership with customer, competitive, and regulatory insights

Skills

APAC Marketing

B2B Marketing

Team Leadership

Strategic Planning

Cross-functional Collaboration

Job description

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

Role Overview

Harvey is building the AI platform for legal and professional services, and Asia-Pacific is one of our fastest-moving regions. We have customers across Australia, Singapore, Japan, and Korea and an office footprint in Sydney and Singapore. APAC is in the early days of legal AI adoption.

This is a full-stack regional marketing leadership role. You own the marketing plan for APAC end to end: demand generation, field marketing and events, and the localization of Harvey's product and segment narratives for the region's distinct markets. You will manage a small existing team and be in charge of growing it rapidly across markets. You will serve as the partner to Harvey’s regional sales and customer success leaders, partner closely with Harvey's global marketing functions, and operate with a high degree of autonomy and ownership.

What You'll Do

• Own the APAC marketing strategy and quarterly plans: define priority markets, segments, and audiences; set regional targets; and allocate budget across demand generation, field, brand, and content.
• Carry a regional pipeline number. Build, measure, and report on the programs that generate, influence, and accelerate pipeline across APAC, in tight partnership with regional Sales and Customer Success leadership.
• Lead and develop the APAC marketing team, hiring against a growing plan and building the regional structure, rituals, and operating cadence as the team scales.
• Own the regional event and field portfolio with clear prioritization criteria, measurement, and follow-through with GTM.
• Adapt Harvey's global positioning and product narratives for APAC audiences, working with Product Marketing to reflect regional realities including data residency and sovereignty requirements, regulatory expectations, and market-specific buying dynamics.
• Build Harvey's brand and voice in the region: partner with comms on media relationships, develop customer references and stories, build executive thought leadership, and the local legal and professional services community.
• Run regional demand generation in partnership with the global Demand Gen team — campaigns, paid media, lifecycle, and web localization — with disciplined attribution and reporting.
• Act as the voice of the APAC market inside Harvey, bringing customer, competitive, and regulatory insight back to Product, Product Marketing, and executive leadership to shape the roadmap and global strategy.

What you have

• 10+ years in B2B marketing with meaningful time leading marketing across multiple APAC markets, ideally in enterprise SaaS, AI, or professional services.
• A track record of owning a regional number: demonstrable pipeline and revenue impact from programs you built, not just campaigns you ran.
• Genuine full-stack range. You have owned demand generation and field marketing, and you can also hold your own on brand, messaging, and communications.
• Experience managing and growing a distributed team, including hiring in more than one APAC market.
• Nuanced understanding of how key APAC markets like Australia, Singapore, Japan and Korea differ and a point of view on how those differences should shape programming and sequencing.
• Excellent written and verbal communication, with the judgment to know when global assets work as-is and when a market needs something built for it.
• Comfort operating in a fast-growing environment with ambiguity, cross-functional complexity, and a high degree of ownership.

Additional Information

• Location: Sydney, NSW (Hybrid with flexibility)
• Work eligibility: Must have valid Australian work rights; Harvey does not currently offer visa sponsorship for this role

What We Offer

• Structured hybrid working arrangement: 3 days in our Sydney office, 2 days working from home
• Health Coverage: Fully covered private hospital insurance, plus extras for dental, optical, physio, mental health, and more.
• Family & Fertility Support: Support for fertility treatments, adoption, and surrogacy through Carrot.
• Retirement & Security: Comprehensive coverage designed to support your long-term well-being.
• Paid Leave: Paid annual leave, sick leave, and fully paid parental leave for all parents.
• Wellness & Perks: Daily in-office lunch, wellness memberships through Wellhub, and monthly commuting support.
• Professional Development: Annual support for courses, certifications, conferences, and books.
• Remote Work Allowance: Monthly support for home office, internet, and phone expenses.
• Harvey Holiday: After four years, enjoy a four-week paid sabbatical to rest, travel, or explore new experiences.

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Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [e-mail]