APAC Luxury Media & Demand Gen Lead

Royal Caribbean Group; Gold Coast City; On-site; AUD 170,000 - 210,000; Full time

Job summary

Silversea in Australia is seeking a Sr. Manager, Media and Demand Generation to lead APAC regional marketing, including Australia, New Zealand and Asia markets.

You will localize global campaigns, drive guest acquisition and loyalty, and partner with regional sales and global marketing teams to maximize ROI. You will oversee paid media, brand stewardship and stakeholder management, ensuring market activation aligns with premium positioning.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related discipline preferred.
• 8+ years marketing experience, including multi-channel campaigns.
• 3-5 years people leadership experience.
• Experience in luxury travel, hospitality or premium brands preferred.
• Experience managing regional or multi-market programs desirable.

Responsibilities

• Develop and execute annual APAC marketing plans aligned to commercial priorities.
• Lead consumer, brand and regional marketing activities across APAC incl. Australia and NZ.
• Drive guest acquisition, loyalty engagement and market activation.
• Manage paid media strategy and performance across channels with ROI focus.
• Lead regional agency partnerships and collaboration with sales teams.
• Ensure brand consistency and local adaptation of global campaigns.
• Monitor KPIs, provide insights and optimize campaigns for ROI.

Skills

Multi-channel marketing

People leadership

Stakeholder management

Campaign planning

Analytics & commercial acumen

Education

Bachelor's Degree in Marketing/Related

Tools

Marketing analytics tools

Microsoft Office

Job description

Silversea in Australia is seeking a Sr. Manager, Media and Demand Generation to lead APAC regional marketing, including Australia, New Zealand and Asia markets.

You will localize global campaigns, drive guest acquisition and loyalty, and partner with regional sales and global marketing teams to maximize ROI. You will oversee paid media, brand stewardship and stakeholder management, ensuring market activation aligns with premium positioning.