APAC Demand Gen Campaign Lead

Everi Pty; Victoria; On-site; AUD 90,000 - 130,000; Full time

Job summary

Siemens is seeking a Marketing Campaign Manager to drive demand generation for the Brightly APAC business. You will lead end-to-end campaigns, align with Sales, and coordinate with Product and Services to maximize pipeline impact.

You will manage multi-channel programs (email, social, PPC, SEO, webinars) and nurture prospects through the buyer journey, ensuring messaging consistency and budget discipline.

Qualifications

• Experience in end-to-end lead generation program planning, development, creation, delivery and execution.
• Ability to engage effectively with internal stakeholders, clients and external vendors.
• Demonstrated organisation and time management skills and attention to detail.
• High level communication skills, both written and oral.
• Market-facing B2B marketing experience with focus on pipeline and ROI.

Responsibilities

• Develop and manage multi-channel outbound and ABM campaigns including email, social, search, display, content syndication, webinars and events.
• Collaborate with Sales to align campaigns with quarterly plans and revenue goals.
• Coordinate with Product, Services and Engineering to ensure cohesive campaign execution.
• Execute prospect, upsell and cross-sell campaigns to maintain a lead pipeline.
• Routinely report on marketing pipeline and performance metrics.

Skills

Lead generation

Campaign management

ABM programs

Multi-channel marketing

Data analysis

Stakeholder management

Budget management

Communication

Team collaboration

B2B marketing

Education

Tertiary Marketing/PR/Communications/Business

Tools

Marketo

Salesforce

Vimeo

Eventbrite

Microsoft Office

Job description

Siemens is seeking a Marketing Campaign Manager to drive demand generation for the Brightly APAC business. You will lead end-to-end campaigns, align with Sales, and coordinate with Product and Services to maximize pipeline impact.

You will manage multi-channel programs (email, social, PPC, SEO, webinars) and nurture prospects through the buyer journey, ensuring messaging consistency and budget discipline.