APAC Consumer Insights Lead — Entertainment

Amazon; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Amazon's Prime Video APAC Programming & Insights team seeks a Consumer Insights Manager to lead customer-focused primary and secondary research across APAC, including Australia, New Zealand and Southeast Asia. Based in Sydney, you will own the audience insights roadmap and partner with cross-functional stakeholders to shape content and business decisions.

The ideal candidate has 5+ years in market research or consumer insights, with hands-on experience in quantitative and qualitative studies,

Qualifications

• 5+ years of professional experience in market research or consumer insights.
• Hands-on experience leading primary research studies, including both quantitative (e.g., online surveys) and qualitative (e.g., focus groups, ethnographies) methodologies.
• Experience creating and delivering research reports and executive summaries that translate data into actionable business recommendations.
• Experience communicating research findings and recommendations to cross-functional teams.

Responsibilities

• Own end-to-end management of bespoke and streamlined consumer research projects — from ideation through delivery — including writing RFPs and questionnaires, analyzing primary and secondary data, and reporting results to stakeholders.
• Lead in-depth studies and conduct meta-analyses to produce consolidated learnings that support mid- and long-term business strategy.
• Design and implement scalable research mechanisms that ensure consistent insights delivery, contextualized with broader entertainment industry trends.
• Build collaborative relationships with cross-functional teams across Prime Video and Amazon MGM Studios, partnering with stakeholders to design consumer-focused research plans aligned with business goals.
• Collaborate on internal team initiatives to standardize best practices, streamline processes, and enhance impact.
• Contribute to the team's operational planning, including roadmap prioritization and resource coordination.

Skills

Market research

Consumer insights

Stakeholder management

Quantitative methods

Qualitative methods

Job description

Amazon's Prime Video APAC Programming & Insights team seeks a Consumer Insights Manager to lead customer-focused primary and secondary research across APAC, including Australia, New Zealand and Southeast Asia. Based in Sydney, you will own the audience insights roadmap and partner with cross-functional stakeholders to shape content and business decisions.

The ideal candidate has 5+ years in market research or consumer insights, with hands-on experience in quantitative and qualitative studies,