ANZ Growth Marketing Specialist (12-Month Fixed Term, Parental Leave Cover)

Employment Hero; Australia; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Employee share options

Generous parental leave policy

WFH office expense budget

Learning & development opportunities

Job summary

A leading tech firm in Australia seeks a Growth Marketing Specialist for maternity cover, focusing on paid social campaigns across key platforms. The role demands 4-6 years of marketing experience, collaboration with cross-functional teams, and a strong data-driven approach. This 12-month contract offers remote work and extensive benefits including employee share options and a generous parental leave policy.

Qualifications

• 4-6 years of experience in growth or performance marketing with a focus on paid social.
• Proven track record managing campaigns across Meta, LinkedIn, and social platforms.
• Strong understanding of campaign tracking, attribution, and optimisation.

Responsibilities

• Lead the paid social and content syndication strategy.
• Manage campaign budgets and performance.
• Collaborate on ad assets and marketing operations.

Skills

Growth marketing

Paid social management

Data analysis

Stakeholder management

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Salesforce

Marketo

Job description

ANZ Growth Marketing Specialist - Maternity Cover

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll, and benefits into an all-in-one solution. Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

• We are Mission First - everything we do is driven by our Mission.
• We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy.
• We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale.
• We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission.
• We Live by Our Values - we role model our values 100% of the time.
• We Expect High Performance - we set a high standard and we're not satisfied with being average.

This role

As our ANZ Growth Marketing Specialist, you'll be working with the AU Marketing team and will be instrumental in leading our paid social and content syndication strategy in the ANZ market. This is a 12-month fixed-term maternity cover contract starting with us in January 2026.

Your key focus areas will be

• Taking full ownership of planning, launching, and optimising campaigns across Meta, LinkedIn, Reddit, and other paid social channels.
• Driving high-quality leads that fuel our sales pipeline.
• Owning campaign budgets, pacing, and performance, ensuring spend efficiency and achievement of KPIs.
• Continuously testing new ad formats, targeting strategies, and ad placements or bid strategies to scale performance.

This will include

• Planning, launching, and optimising paid social campaigns across platforms like Meta, LinkedIn, and Reddit.
• Managing content syndication campaigns and partnerships end-to-end, from launch to lead delivery and troubleshooting data quality issues.
• Collaborating with the creative team to develop compelling ad assets, lodge briefs, and provide clear feedback.
• Partnering with the content team to align paid media campaigns with the content roadmap.
• Collaborating with Marketing Operations to troubleshoot tracking, attribution, and data flow issues.
• Analysing campaign performance and delivering actionable insights on lead quality, CPL, and pipeline contribution.
• Partnering with Sales to address lead quality concerns and improve pipeline outcomes.
• Acting as the go-to owner for paid social and content syndication, ensuring campaigns run smoothly from start to finish.

Who you are

To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring:

• 4-6 years of experience in growth or performance marketing with a strong focus on paid social.
• Proven track record managing campaigns on Meta, LinkedIn, and other social platforms.
• Experience with content syndication for B2B lead generation is preferred.
• Strong understanding of campaign tracking, attribution, and optimisation across digital channels.
• Confident using platform ad managers (Meta, LinkedIn Campaign Manager, Reddit Ads Manager) and analytics tools.
• Data-driven with the ability to translate insights into action.
• Experience with Marketo and Salesforce is preferred, but not mandatory.
• Excellent communication and stakeholder management skills; comfortable working cross-functionally.
• Highly collaborative with a problem-solving mindset

What we can offer

At Employment Hero, we don't just talk about a better way to work—we live it. Joining Employment Hero means:

• You will work remotely, with the flexibility to own your time and impact.
• You will access cutting-edge tools to amplify your work, knowledge, and outputs.
• You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life.
• You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies.
• You'll also have access to a wide range of benefits that includes a very generous parental leave policy, subsidised egg freezing, a WFH office expense budget, and outstanding learning & development opportunities.

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

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