AI-First Performance Media Lead (Hybrid)

Accenture Australia; Melbourne; Hybride; AUD 120 000 - 180 000; Plein temps

Résumé du poste

JMC Academy seeks an experienced Acquisition & Performance Marketing Manager to lead its in-house paid media engine across Sydney, Melbourne and Brisbane in a hybrid setup. You will own day-to-day trading across Google Ads, Microsoft, Meta, YouTube and programmatic, run experimentation, activate first‑party data, and guide AI‑driven insights.

Reporting to the Head of Brand & Campaigns and the Chief Customer Officer, this senior role shapes the growth of our student enrolments and

Qualifications

• Senior level experience in paid media on multi-channel platforms.
• Strong understanding of AI-driven advertising techniques.
• Ability to manage multi-million-dollar budgets and drive ROAS.

Responsabilités

• Own day-to-day trading across Google Ads, Microsoft Ads, Meta Ads, YouTube and programmatic.
• Run experimentation roadmap including A/B and multivariate tests.
• Activate first-party data and oversee measurement stack (GA4, GTM, conversions).
• Lead hybrid agency collaboration and provide executive reporting on performance.

Connaissances

Google Ads

AI tools

Paid media strategy

SQL/GA4/GTM understanding

Outils

SA360

CM360

DV360

Description du poste

JMC Academy seeks an experienced Acquisition & Performance Marketing Manager to lead its in-house paid media engine across Sydney, Melbourne and Brisbane in a hybrid setup. You will own day-to-day trading across Google Ads, Microsoft, Meta, YouTube and programmatic, run experimentation, activate first‑party data, and guide AI‑driven insights.

Reporting to the Head of Brand & Campaigns and the Chief Customer Officer, this senior role shapes the growth of our student enrolments and