AI-First CRM Lead for Australian Retail

Marley Spoon; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Discounted Marley Spoon boxes

Extra 6 days of annual leave

5 paid training days each year

Hybrid workplace – 2 days in office

Parental leave support

Corporate health insurance discounts

Job summary

Marley Spoon is seeking an experienced CRM Manager in Australia to own CRM for Marley Spoon and Dinnerly. The role blends strategy and hands‑on execution, turning CRM into an always‑on retail channel with impact on orders and revenue.

You’ll lead AI‑driven CRM initiatives, manage the calendar across email, push, SMS and in‑app, and collaborate with Brand, Revenue Management, Culinary, Growth and Customer Care locally and across Europe/US. Hybrid work is offered.

Qualifications

• 6+ years of hands-on CRM experience in subscription, retail or e-commerce.
• Proven ability to own CRM targets and drive profitable growth.
• Experience with AI-powered CRM workflows and segmentation.
• Proficiency in a CRM platform such as Iterable or Braze.

Responsibilities

• Own the Australian CRM strategy and targets across Marley Spoon and Dinnerly, from conversion to first order and retention.
• Lead how we use AI across Australian CRM, including copy, content, and personalisation.
• Own the CRM calendar across email, push, SMS and in-app channels.
• Collaborate with in-house creative to brief fit-for-channel assets and ensure high quality comms.
• Merchandise recipes, add-ons and products in every send to grow orders and basket size.
• Write campaign and asset copy end to end, using AI tools and brand guidelines.
• Turn customer data into meaningful audiences and drive segmentation strategy.
• Run a structured test-and-learn programme with hypotheses and holdouts.
• Own CRM reporting for Australia and provide actionable insights for scale.
• Identify repeatable journeys and work with global lifecycle team to build them.

Skills

CRM experience

Segmentation

Copywriting

A/B testing

AI workflows

Tools

Iterable

Braze

Handlebars

Liquid

SQL

Job description

Marley Spoon is seeking an experienced CRM Manager in Australia to own CRM for Marley Spoon and Dinnerly. The role blends strategy and hands‑on execution, turning CRM into an always‑on retail channel with impact on orders and revenue.

You’ll lead AI‑driven CRM initiatives, manage the calendar across email, push, SMS and in‑app, and collaborate with Brand, Revenue Management, Culinary, Growth and Customer Care locally and across Europe/US. Hybrid work is offered.