AI-Driven Marketing Automation Lead

ThreeTrader; Sydney; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Global team

Taichung office

Flexible working

Professional development

FinTech growth

Job summary

ThreeTrader is seeking a hands-on AI & Marketing Automation Lead to design, build and continuously improve AI and automation systems behind our marketing across acquisition, content production, campaigns, client nurturing and analytics.

The role connects AI with our CRM and ad platforms to reduce repetitive work, boost marketing efficiency and deliver measurable results. You will own process design, tool selection and delivery, and be expected to implement rather than advise.

Qualifications

• 7+ years in Marketing Operations, Growth Engineering, CRM, marketing automation or systems integration.
• 2+ years applying generative AI to real business workflows, with live examples you can show.
• Led at least two cross-system automation projects end to end - requirements, build, launch and ongoing maintenance.
• Strong grasp of the marketing funnel and how registration, verification, first deposit, activation and retention connect.
• Hands-on HubSpot (or comparable CRM) implementation experience: workflows, properties, segmentation and event triggers.
• Fluency with APIs, webhooks, JSON, data mapping and identity resolution; able to troubleshoot data issues between systems.
• Can write integration logic in Python or JavaScript and use SQL to query and validate data.
• Experience with at least one automation platform (n8n, Make or Zapier), and the judgement to know when low-code is enough and when custom development is needed.
• Practical experience with generative AI APIs, structured outputs, retrieval over knowledge bases and output quality evaluation.
• Able to design human review, exception handling and rollback so workflows stay under control.
• Measures success in business outcomes, not tool usage or content volume.
• Works effectively in English with marketing and engineering teams across regions.

Responsibilities

• Set the marketing automation roadmap with prioritized implementation plans and value-focused tasks.
• Build end-to-end AI-powered marketing workflows from brief to performance review.
• Integrate CRM and client journeys across HubSpot, portals and data sources.
• Build analytics and optimisation by aligning event definitions, lifecycle stages and metrics.
• Drive AI adoption with playbooks, training materials and vendor/resource management.

Skills

Marketing Operations

Growth Engineering

CRM

Marketing automation

Systems integration

Generative AI

HubSpot

Tools

HubSpot

n8n

Make

Zapier

SQL

Python/JavaScript

Job description

ThreeTrader is seeking a hands-on AI & Marketing Automation Lead to design, build and continuously improve AI and automation systems behind our marketing across acquisition, content production, campaigns, client nurturing and analytics.

The role connects AI with our CRM and ad platforms to reduce repetitive work, boost marketing efficiency and deliver measurable results. You will own process design, tool selection and delivery, and be expected to implement rather than advise.