Acquisition & Retention Marketing Manager (12M FTC)

Parity Consulting; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Parity Consulting is hiring a Customer Retention Marketing Specialist in Sydney for a 12-month fixed-term contract, hybrid with one day remote. You will own retention and engagement strategy across our multi-product fintech platform and personally execute using Braze, collaborating with Product, Data and Compliance teams to reduce churn and grow CLV.

You will build lifecycle canvases, test campaigns, and lead cross-sell initiatives, while ensuring compliant, high-quality customer communications

Qualifications

• Hands-on Braze end-to-end campaign management (build, test, launch).
• Proven ability to lift acquisition and retention metrics via CRM campaigns.
• Experience in fintech/wealth management with regulatory marketing awareness.
• Ability to translate churn, lifetime value, and engagement data into priorities.
• Strong copywriting for email, in-app messages, and communications.

Responsibilities

• Develop and own end-to-end retention and engagement strategy across the full product suite, reducing churn and growing CLV.
• Build, test, and optimise Braze canvases, journeys, and automations to reflect brand experience.
• Design cross-sell campaigns to drive multi-product adoption and revenue growth.
• Collaborate with Data to create segmentation and personas for targeted campaigns.
• Own content end-to-end, including weekly newsletters and market updates, with regulatory review.

Skills

Retention strategy

Lifecycle marketing

CRM marketing

Data-driven decision making

Copywriting

Cross-functional collaboration

Tools

Braze

Job description

The Company

Our client is a high-growth fintech platform revolutionising how Australians invest and build wealth. With a mission to make investing accessible to everyone, they combine innovative technology with genuine customer-centric values, building deep trust through transparent communication and user-friendly tools.

The Opportunity

We're recruiting a Customer Retention Marketing Specialist to own retention and engagement strategy end-to-end for a growing, multi-product platform. This is a hands-on role that sits at the heart of the customer lifecycle, bridging acquisition and long-term customer value. You'll lead strategy development and personally execute it through Braze, working closely with Product, Data, and Compliance teams to reduce churn, grow customer lifetime value, and drive multi-product adoption across the platform.

This is a 12-month fixed-term contract role based in Sydney (hybrid, with one day working from home per week).

Key Accountabilities

• Develop and own the end-to-end retention and engagement strategy across the full product suite, translating data insights into a clear roadmap that reduces churn and grows customer lifetime value
• Build, test, and optimise lifecycle canvases, journeys, and automations within Braze to a high standard, ensuring every customer touchpoint reflects the brand's commitment to exceptional experience
• Design and execute cross-sell campaigns that drive multi-product adoption and increase average revenue per user, while maintaining strong customer experience standards
• Partner with the Data team to build customer segmentation and personas, creating targeted, personalized campaigns across onboarding, engagement, cross-sell, and win-back lifecycle stages
• Own customer content end-to-end, including weekly newsletters and market updates, coordinating compliance review and ensuring all communications meet regulatory standards
• Monitor and report on campaign performance against churn, retention, customer lifetime value, and engagement metrics, using data to guide ongoing optimisation
• Act as a trusted reference point on retention best practice and Braze expertise for the wider marketing team

Ideal Experience

• Essential: Hands-on, proven experience owning and managing Braze end-to-end in a live production environment, having personally built, tested, and launched multi-step canvases and automations
• Demonstrated track record of lifting both acquisition and retention metrics through strategic CRM campaigns, with measurable impact on customer growth and revenue outcomes
• Significant experience in retention, lifecycle, or CRM marketing roles within wealth management, investment platforms, fintech, or financial services, with strong understanding of regulatory requirements for marketing communications
• Strong capability to interpret complex churn, customer lifetime value, and engagement data, translating insights into actionable strategic priorities and multi-stage lifecycle campaigns
• Strong copywriting ability across email, in-app messaging, and customer communications, with experience coordinating compliance in regulated environments

Why Apply

• Lead retention and acquisition strategy for a fintech platform with a genuine mission to make investing accessible and help Australians build financial security through education and intuitive tools
• Work in a hybrid environment with genuine flexibility, and contribute to an organisation that values autonomy, integrity, and customer-first thinking
• Shape the direction of retention strategy and customer experience for a growing platform serving a diverse and expanding customer base

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.