Account Director - Strategic Insights and Customer Understanding

Resources Group; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

Resources Group is seeking an Account Director in Sydney to lead major client relationships and deliver strategic research programmes. The role combines quantitative evidence with qualitative insights, shaping client strategies and decision-making.

You'll manage a diverse portfolio of projects, staying hands-on in design and analysis while mentoring a team and driving growth through excellent client service and strategic recommendations.

Qualifications

• 6+ years’ experience in market research, insights consultancy or related environment.
• Strong quantitative research expertise across tracking, ad hoc and strategic programmes.
• Hands-on qualitative research experience including moderating groups, depth interviews, workshops.
• Experience designing and delivering mixed-method research projects.
• Excellent analytical, storytelling and presentation skills.
• Commercial awareness with ability to link insights to business strategy and outcomes.
• Experience managing multiple stakeholders and complex projects.
• Collaborative leadership with a passion for developing others.

Responsibilities

• Lead strategic client relationships and act as trusted advisor to senior stakeholders.
• Design and oversee quantitative, qualitative and mixed-method research from proposal to delivery.
• Lead qualitative projects including discussion guides, moderation, workshops and stakeholder interviews.
• Deliver strategic recommendations to help clients solve complex business challenges.
• Present findings and consultative recommendations to senior/executive audiences.
• Drive account growth through outstanding client service and identifying new opportunities.
• Mentor researchers and foster a high-performing team culture.
• Contribute to proposals, thought leadership and growth of the consultancy.

Skills

Quantitative research

Qualitative research

Mixed-methods

Client relationships

Analytical storytelling

Strategic insights

Stakeholder management

Leadership

Job description

Account Director - Strategic Insights and Customer Understanding

Account Director - Strategic Insights and Customer Understanding Sydney Up to $AUD 150,000 Package - (posted Jun 16 2026)

Job Spec: Account Director | Market Research | Quantitative & Qualitative Research | Customer Insights | Brand | CX | Strategy

What drives customer behaviour? Why do people choose one brand over another? How can organisations create better products, services and experiences?

This award-winning strategic insights consultancy helps Australia's leading brands answer these questions through a blend of market research, behavioural science, analytics and consulting. Their work spans brand strategy, customer understanding, innovation, customer experience, communications and commercial decision-making.

As they continue to grow, they're looking for an Account Director to lead major client relationships, deliver strategic research programmes and act as a trusted advisor to some of Australia's best-known organisations.

The Opportunity

This is a senior leadership role for a quant-leaning dualist who enjoys combining robust quantitative evidence with rich qualitative understanding. You'll lead a diverse portfolio of strategic research projects, taking ownership of client relationships while remaining hands-on in research design, analysis and insight generation.

The project portfolio is broad and varied, including:

• Brand strategy and brand tracking
• Customer experience (CX) and Voice of Customer (VOC)
• Customer segmentation and journey mapping
• Innovation and proposition development
• Communications and campaign evaluation
• Reputation and stakeholder research.

Your Responsibilities

• Lead strategic client relationships and act as a trusted advisor to senior stakeholders.
• Design and oversee quantitative, qualitative and mixed-method research programmes from proposal through to delivery.
• Lead qualitative projects including discussion guide development, moderation, workshops, stakeholder interviews and insight synthesis.
• Deliver strategic recommendations that help clients solve complex business challenges and make better decisions.
• Present research findings and consultative recommendations to senior and executive-level audiences.
• Drive account growth through outstanding client service, commercial thinking and identification of new opportunities.
• Mentor and develop researchers, contributing to a high-performing and collaborative team culture.
• Contribute to proposals, thought leadership and the continued growth of the consultancy.

About You

• 6+ years' experience within a market research agency, insights consultancy or related consulting environment.
• Strong quantitative research expertise across tracking, ad hoc and strategic research programmes.
• Hands-on qualitative research experience, including moderating focus groups, depth interviews and workshops.
• Experience designing and delivering mixed-method research projects.
• Excellent analytical, storytelling and presentation skills.
• Commercially aware, with the ability to connect insights to business strategy and outcomes.
• Experience managing multiple stakeholders and complex projects.
• A collaborative leadership style and genuine passion for developing others.

Why This Role?

About Resources Group

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.