Account Director (Social & Influencer)

Publicis Groupe Holdings B.V; Sydney; On-site; AUD 150,000 - 200,000; Full time

Benefits offered by this job

Wholeself program

Marcel AI Platform

Publicis Liberté flexibility

Learning & Development access

Career Conversations program

Job summary

Publicis Groupe in Sydney is seeking an Account Director to lead integrated social and influencer programs for renowned consumer brands. The role is senior and hands-on, balancing creator-driven content with paid media and commerce outcomes.

You will steer multiple workstreams, provide central oversight across client teams, and ensure delivery excellence, governance and stakeholder updates. A calm, organized, solutions-focused leader who thrives under pressure will fit well.

Qualifications

• ProvenAccountDirector-level experience in social, influencer, digital or integrated agency environment.
• Exceptional project management and traffic management skills with multi-stakeholder delivery.
• Strong social and influencer background including always-on delivery, creator workflows and measurements.
• Solid understanding of paid social and social commerce integration.

Responsibilities

• Own senior day-to-day relationships across complex client accounts and provide proactive counsel.
• Set operating rhythm across accounts including governance, reporting and approvals.
• Translate client objectives into clear social/influencer scopes and deliverables.
• Lead end-to-end social and creator programs from scoping through publishing and reporting.
• Partner with paid media to align content with channel strategies and conversion goals.
• Lead, coach and develop account and creator teams and manage resources.

Skills

Account Director experience

Project management

Traffic management

Social & influencer experience

Paid social

Social commerce

Traackr knowledge

Consumer accounts

People leadership

Calm under pressure

Tools

Traackr

Job description

Company description

Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Overview

Account Director - Social & Influencer

Abouttherole

We'relookingforanAccountDirectortoleadintegratedsocialandinfluencerworkforsomeofAustralia'smostrecognisableconsumerbrands.

Thisisasenior,hands-onroleforsomeonewhoenjoysbringingstrongcreatorandalways-onsocialprogramstolife.Youwillkeepmultipleworkstreamsmoving,leadteamstodeliverwell,andconnectsocialandinfluenceractivitywithpaidmediaandcommerceoutcomes.

Workingwithinanagencyvillagemodel,youwillprovidecentraloversightacrossclients,socialandcreatorteams,mediapartnersandplatformspecialists.Theroleisweightedtowardexcellentdelivery,integrationandaccountleadershipratherthancreativeideationalone.

Clientleadership&accountdirection

• Ownseniorday-to-dayrelationshipsacrosscomplex,fast-movingclientaccounts,providingclear,proactiveandsolutions-focusedcounsel.
• Settheoperatingrhythmacrossaccounts,includingpriorities,governance,statusreporting,approvals,escalationpathwaysandseniorstakeholderupdates.
• Translateclientobjectivesintoclearsocialandinfluencerscopes,workplans,deliverables,responsibilitiesandmeasuresofsuccess.
• Identifyrisksearly,resolveissuescalmlyandmaintainconfidenceacrossclientsandagencyteams.

Program,project&trafficmanagement

• Leadend-to-enddeliveryofalways-onsocial,socialcreativeandcreatorprograms,fromscopingandplanningthroughproduction,approvals,publishing,amplificationandreporting.
• Overseemultipleconcurrentworkstreams,ensuringdependencies,owners,milestonesandcriticalpathsarevisibleandactivelymanaged.
• Trafficworkeffectivelyacrossaccountteams,strategists,creatorspecialists,production,legal,finance,mediaagenciesandclientstakeholders.

Social,always-onsocial&influencerdelivery

• Leadalways-onandcampaignsocialdeliveryacrossTikTok,Instagram,YouTubeandemergingchannels,ensuringworkisplatform-native,relevantandconsistent.
• Overseesocialcreativedevelopmentfrombriefingandproductionthroughcontentreview,approvals,publishingandoptimisation,alongsidecreatorselection,contractingandusagerights.
• BringaworkingknowledgeofTraackrtocampaignsetup,creatormanagement,workflowgovernance,reportinganddataquality.

Paidsocial,media&socialcommerceintegration

• Partnercloselywithpaidmediateamstoaligncreatorcontent,channelroles,audiences,formats,flighting,investmentandmeasurement.
• Connectsocialandcreatorcontentwithpaidmedia,socialcommerce,retailmomentsandconversionobjectives.

Team&agencyleadership

• Lead,coachanddevelopaccountandcreatorteams,settingclearexpectationsandbuildingaccountability,confidenceandcapability.
• Allocateresourceseffectively,anticipatecapacityconstraintsandworkwithleadershiptoresolveresourcingneedsearly.

Commercialmanagement

• Ownaccountfinancials,includingscopes,estimates,budgets,fees,creatorcosts,productioncosts,purchaseorders,forecastingandrevenuerecognition.
• Monitorscopeandteamburnclosely,addressingscopecreepandcommercialrisksearlyandconstructively.

Whatwe'relookingfor

• ProvenAccountDirector-levelexperienceinasocial,influencer,digitalorintegratedagencyenvironment.
• Exceptionalprojectmanagementandtrafficmanagementskills,withevidenceofleadingcomplexprogramswithmultiplestakeholders,dependenciesanddeadlines.
• Strongsocialandinfluencerexperience,includingalways-onchanneldelivery,socialcreativeproduction,creatorworkflows,contentapprovals,amplificationandmeasurement.
• Solidunderstandingofpaidsocialandmediaintegration,pluspracticalknowledgeofsocialcommerceandconversion-focusedactivity.
• WorkingknowledgeofTraackr.Hands-onplatformexperienceisstronglypreferred.
• Experiencemanagingdemanding,fast-movingconsumeraccountswithinanintegratedagencyvillageormulti-agencymodel.
• Demonstratedpeopleleadership,withagenuineinterestincoachingteamsandimprovinghowworkgetsdelivered.
• Acalm,organisedandsolutions-focusedapproachunderpressure,withstrongattentiontodetailandfollow-through.

Howsuccesswillbemeasured

• Always-onsocial,socialcreativeandcreatorprogramsaredeliveredontime,onbudgetandtoaconsistentlyhighstandard.
• Workflows,Traackrgovernance,reportingandfinancialmanagementareaccurateanddependable.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through