UGC Marketing Manager

fonio.ai; Wien; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

On-site in Vienna

Relocation package

Equity

Job summary

Fonio is expanding its European presence and is building a UGC content engine at fonio.ai. This role focuses on systematic, scalable creator management beyond traditional influencer marketing to drive measurable growth.

You will recruit hundreds of micro- and nano-creators, develop scripts and hooks, manage deadlines and output, and analyze performance data to iterate. Fluent German and business English are required to thrive in Vienna.

Qualifications

• Proven experience with UGC, TikTok or Reels campaigns.
• Strong understanding of viral hooks and storytelling.
• Excellent organizational and project management skills.
• Data-driven mindset with ability to analyze metrics.
• Fluent German and business English.

Responsibilities

• Build a UGC content machine at fonio.ai.
• Recruit hundreds of micro- and nano-creators.
• Develop scripts, hooks and frameworks.
• Manage deadlines, quality and output.
• Analyze performance data and iterate.
• Organize payouts and creator tracking workflows.

Skills

UGC marketing

Viral storytelling

Creator dynamics

Organization

Data analytics

Ownership

German language

English proficient

Job description

About Fonio

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers. Fonio is Europe's market leader for AI phone agents for SMBs. Now we're expanding globally and into new products.

About Fonio

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers. Fonio is Europe's market leader for AI phone agents for SMBs. Now we're expanding globally and into new products.

We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.

Join one of Europe's fastest-growing companies.

Your Role

• You’ll build a UGC content machine at fonio.ai
• Not influencer marketing in the classic sense. Instead: systematic, scalable, data-driven creator management.
• You:
  • Recruit hundreds of micro- & nano-creators
  • Develop scripts, hooks & frameworks
  • Manage deadlines, quality & output
  • Analyze performance data and iterate constantly
  • Have an eye for what works
  • Organize payouts & operational workflows
  • Build processes & tools for creator tracking

What To Expect

• Massive scale: We don't think in 10 videos per month. We think in 400+ per week.
• Full ownership: You’ll build this channel from 0 to 1, and then from 1 to 100.
• Budget & speed: When something works, we scale it immediately.
• Direct impact on revenue: At fonio.ai, content is a clearly measurable growth channel.
• Fast-paced environment: No long decision chains. No politics. Just output.

What You Bring

• Experience in UGC, TikTok, or Reels marketing
• Strong understanding of viral hooks & storytelling
• A great feel for creator dynamics
• Exceptional organizational skills
• Data-driven thinking (views, retention, hook rate, watch time)
• High ownership & speed
• Native-level German
• Speak English at a business level

Bonus

• Experience with creator-scaling models
• Experience in B2B or SaaS
• Experience with affiliate/performance structures

What We Offer

• €60,000-85,000 gross annual salary + equity
• On-site in Vienna
• Relocation package
• An extremely fast learning curve
• A product that’s scaling massively
• A growth story that’s only just beginning