Social and Digital Strategy Manager - Music

Red Bull; Elsbethen; Vor Ort; EUR 40 000 - 60 000; Vollzeit

Zusammenfassung

A leading energy drink company is seeking a Content Programming Strategist in Elsbethen/Salzburg, Austria. This role involves developing content strategies for Red Bull Batalla and collaborating with various teams to enhance audience engagement across multiple platforms. Ideal candidates will have over 5 years of experience in digital strategy and a passion for the freestyle rap scene. The initial contract is for two years with a gross minimum salary of €2,303 monthly.

Qualifikationen

• 5+ years’ experience in digital strategy, social media, or content programming.
• Strong understanding of digital and social platforms like YouTube, TikTok, and Instagram.
• Ability to translate audience behavior into actionable programming recommendations.

Aufgaben

• Drive the content programming strategy for Red Bull Batalla.
• Collaborate with creators and content teams for optimal performance.
• Create targeted strategies for YouTube, TikTok, Instagram, and more.

Kenntnisse

Digital strategy

Social media

Content programming

Data-driven strategy

Fluent in English

Fluent in Spanish

Jobbeschreibung

Are you ready to help shape the future of Red Bull Batalla in the world of freestyle rap?

Join our Music Media Network team in Elsbethen/Salzburg, Austria, and develop the content programming strategy for Red Bull Batalla. Create platform-specific plans that resonate with the audience and increase reach.

It's initially a two-year contract.

All the responsibilities we'll trust you with:

IN A NUTSHELL

You’ll drive the content programming strategy for Red Bull Batalla, ensuring platform-specific plans that resonate with the audience and amplify reach. You’ll work closely with regional markets and cross-functional teams, bridging analytics, content, and platform knowledge to optimize performance and support Red Bull Batalla’s position in the freestyle rap space.

CONTENT STRATEGY & PLANING

With a focus on platform insights and audience behavior, you’ll establish programming goals and plan releases. You’ll collaborate with creators, channels, and content teams to ensure upcoming releases and campaign assets perform at their best.

COLLABORATION & LOCALIZATION

Working alongside all the Red Bull country teams, you’ll help localize strategies, spot content opportunities, and back regional execution.

DATA-DRIVEN & PLATTFORM-SPECIFIC

You’ll create targeted strategies for YouTube, TikTok, Instagram, Facebook, and Twitch, adapting them as digital trends evolve. Working with the analytics team, you’ll assess content performance and transform data into actionable guidance

Your areas of knowledge and expertise that matter most for this role:

• 5+ years’ experience in digital strategy, social media, or content programming in an international environment.
• Experience using data and insights to shape content plans and a strong understanding of digital and social platforms (YouTube, TikTok, Instagram, etc.).
• Ability to translate audience behavior into actionable programming recommendations.
• Passion for the freestyle, rap, and hip-hop scene and Red Bull’s music initiatives.
• Fluent in English and Spanish; additional languages are an asset.
• Well-organized with a proactive, detail-oriented mindset.
• A team-player mentality with the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
  
  

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.303 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.