Senior Product Marketing Lead, Web3 & Tokenization

bitpanda; Wien; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

25 days per year to work from any city

Stock option plan

OpenUP mental health resources

Extra 3 days PTO after 6 months

Continuous learning and growth

Job summary

Bitpanda in Vienna seeks a senior Product Marketing Lead for Web3 to own go-to-market for Vision Chain, Vision Wallet, tokenization and DeFi products. You will bridge Product, Marketing and Commercial teams, turning complex crypto concepts into accessible financial products for the mass market.

You will use AI tools daily for research, define launch plans and measure adoption and revenue. This role offers a hybrid work model and competitive compensation including stock options.

Qualifications

• 6+ years in product marketing, incl. regulated financial or crypto firms.
• German is a plus.
• Crypto product launches experience.

Responsibilities

• Write positioning and messaging for Web3 products across segments.
• Manage go-to-market launches and calendars with cross-functional teams.
• Plan campaigns for email, in-app, social, and PR.
• Develop materials for banks, asset managers, and partners.
• Ensure compliance and measure adoption, retention, and revenue.

Skills

Regulated product marketing

Crypto fluent

Partnership launches

Hands-on builder

Data-led

AI-driven

Tools

CRM tools

Campaign platforms

Job description

Bitpanda in Vienna seeks a senior Product Marketing Lead for Web3 to own go-to-market for Vision Chain, Vision Wallet, tokenization and DeFi products. You will bridge Product, Marketing and Commercial teams, turning complex crypto concepts into accessible financial products for the mass market.

You will use AI tools daily for research, define launch plans and measure adoption and revenue. This role offers a hybrid work model and competitive compensation including stock options.