Regional Marketing Manager EMENA (all genders)

Kapsch TrafficCom AG; Ginning; Vor Ort; EUR 60 000; Vollzeit

Zusammenfassung

Kapsch TrafficCom AG is looking for a Regional Marketing Manager EMEA to enhance brand visibility and lead generation strategies across the region. The role involves collaboration with various departments to develop integrated marketing campaigns, manage digital initiatives, and oversee significant marketing projects. Ideal candidates will possess over five years of B2B marketing experience and a strong understanding of the tech sector, with proficiency in both German and English.

Leistungen

Flexible work hours and hybrid working conditions

Career development through regular training

Healthy work-life balance policies

Team culture promoting diversity and mutual respect

Social benefits including meal discounts and bicycle leasing

Qualifikationen

• 5+ years of marketing experience in B2B environments.
• Strong understanding of integrated marketing communications and digital marketing channels.
• Ability to work independently while collaborating across departments.

Aufgaben

• Increase brand awareness and develop marketing strategies for the EMEA region.
• Oversee digital marketing activities, social media, and content strategy.
• Plan and execute regional events and sales enablement resources.

Kenntnisse

Integrated marketing communications

Digital marketing channels

Project management

Stakeholder coordination

Campaign planning and execution

Event management

Fluency in German

Fluency in English

Ausbildung

Bachelor's or Master’s degree in Marketing, Communications, Business or related field

Jobbeschreibung

Regional Marketing Manager EMENA (all genders) page is loaded

Regional Marketing Manager EMENA (all genders)

Apply locations Vienna time type Full time posted on Posted Today job requisition id RF-008801

Kapsch is one of Austria's most successful global technology companies. With its comprehensive ITS (Intelligent Transportation Systems) portfolio, Kapsch is actively addressing the challenges of the present and the future with intelligent mobility solutions in a wide range of application areas. As a family-owned company founded in 1892 and headquartered in Vienna, Kapsch can look back on 130 years of experience with the future.

As our Regional Marketing Manager EMEA, your primary objective will be to increase brand awareness and develop integrated marketing and lead generation strategies tailored to the EMEA region. You will work cross-functionally with Sales, Solution Consultants, Delivery, HR, Bid Management, and Corporate Marketing to deliver impactful regional campaigns and programs. Focus areas include external messaging and activities, internal programs and communications, content development and production, campaign management, brand management, and digital initiatives

Your Key Responsibilities

• Maintain and strengthen the company’s brand position across EMEA. Localize and implement corporate marketing campaigns to meet regional objectives.
• In collaboration with regional Sales Managers, define and execute annual marketing plans to target key customer segments and support strategic business goals.
• Oversee regional digital marketing activities including social media, SEO/SEM, CRM/email outreach, and content strategy.
• Plan and execute regional and market-focused events
• Sales Enablement, develop and maintain sales collateral and messaging that resonate with regional audiences and align with global brand guidelines.
• Act as the marketing liaison for regional internal stakeholders, ensuring alignment and timely execution of campaigns and communications.
• External Partner Management, manage third-party vendors, marketing partners, and consultants supporting regional initiatives
• Support and coordinate the regional marketing team to implement campaigns and projects effectively.
• Internal Communication & Platforms: Maintain up-to-date content on the regional SharePoint landing page and ensure knowledge sharing across internal platforms.
• Design and deliver 360° marketing campaigns across multiple channels including digital, print, events, and PR.

Your Profile

• Bachelor's or Master’s degree in Marketing, Communications, Business or a related field.
• 5+ years of marketing experience in B2B environments, ideally in the tech, mobility, or infrastructure sectors.
• Strong understanding of integrated marketing communications and digital marketing channels.
• Proven experience in campaign planning and execution, event management, and sales enablement.
• Excellent project management and stakeholder coordination skills.
• Ability to work independently while collaborating effectively across regions and departments.
• Fluent in German and English

Our Offer:

• We have a unique corporate culture, driven by family tradition since 1892. We strive to create a work environment conducive to personal growth, satisfaction and achievement.
• You you will be part of an international company with European roots
• Skill Growth: Grow your skills in an inclusive, supportive, and collaborative atmosphere.
• Flexibility: Enjoy flexible work hours and hybrid working conditions.
• Career Development: Possibility to participate in regular trainings (technical and personal development).
• Work-Life Balance: Benefit from a healthy work-life balance with our supportive policies.
• Team Culture: Join a team that celebrates diversity and fosters a culture of mutual respect and collaboration.
• Social benefits of a modern company, e.g.mobile devices,operating restaurants,meal discount,bridge day regulation, bicycle leasingetc.
• A market compliant gross salary of EUR 60.000 p.a. based on a full-time employment, which can be adapted according to your qualifications and your job experience
• Start date: as soon as possible,full-time position
• Location: Vienna
• The benefits of working for the Kapsch Group

Kapsch is proud to be an equal opportunity employer. We attach great importance to a balance in the diversity of our employees. Therefore, we welcome all applications without regard to gender, age, religious beliefs/ideology, sexual orientation, ethnicity, or national origin.

Your contact person for this position: Tatiana Rezan-Sirotinskis - Talent Attraction Partner Austria, T:[phone]

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