Omnichannel Specialist (m/f/d)

GlaxoSmithKline; Österreich; Vor Ort; EUR 62 000 - 80 000; Vollzeit

Zusammenfassung

A global biopharma company is seeking an Omnichannel Specialist to enhance their digital strategy in Austria. The role requires collaboration across functions to implement brand strategies effectively. Candidates should have a strong educational background in business or science with proven skills in multi-channel engagement and data analysis.

Qualifikationen

• Proven track record in effective multi-channel customer engagement.
• Fluent in English with good German skills.
• Marketing experience is a plus.

Aufgaben

• Drive digital strategy execution including execution in brand plans.
• Collaborate with commercial and medical teams.
• Track performance of digital content and customer journeys.

Kenntnisse

Communication

Digital Strategy

Customer Engagement

Data Analysis

Ausbildung

Bachelor's degree in Business, Science, or a related field

Tools

CRM

Power BI

Jobbeschreibung

Site Name: Austria
Posted Date: Jun 5 2025

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Omnichannel Specialist (m/f/d)

(Full-time, 38.5 hours/week)

We are looking for Omnichannel Specialist in pharmaceuticals business area to drive the omnichannel & digital strategy execution and implementation for GSK products in Austria. Omnichannel Specialist will be accountable for driving execution of brand strategies across our Therapeutic Areas.

Key Responsibilities

• Drive Digital Strategy execution (90%):
  • Execute and implement omnichannel & digital strategy – ensure these are embedded in individual Brand Plans
  • Proactively collaborate and communicate with Commercial and Medical teams and other cross-functional groups in Austria, the region, to share and embed digital tools/channels enabling Data Driven Customer Experience
  • Co-develop impactful omnichannel customer journeys to maximize reach & impact of the actions defined in the brand plan
  • Be aware of the external digital landscape, stay apprised of new and emerging innovations, evaluating new trends and helping offer creative solutions
  • Implement optimized digital content for Key customer and patient personas across regions to deliver next level digital content performance
  • Track performance of activities, digital content effectiveness, customer journeys & respective channels and being an expert able to share back with respective brand teams with suggestions for how to continually optimize
• Digital Strategy definition (10%):
  • Support and provide input into Digital strategy definition

Qualifications & Skills

• University Degree - at least a bachelor's degree in Business, Science, Medical, or a related field and a specialization in Digital Marketing or Commercial
• Proven track-record in effective multi-channel customer engagement and communication
• IT knowledge and comfort with digital systems and processes - Cross functional engagement with other areas e.g. medical
• Excellent communication skills, fluent in English with good German skills
• Ability to translate technology into business applications
• Marketing experience is a plus
• Experience with brand planning processes and translating strategy into execution is an added value as well as business analyst experience, CRM, Power BI, certification in Project Management

Market-conform annual gross salary starting from €62.000, with the possibility of overpayment depending on your qualifications and relevant experience.

Are you interested?

We look forward to receiving your online application.

Find out more:

Annual Report

Product Pipeline

#EBDE

#LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or [phone] (outside US).

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