New Media Manager, Social and Community Growth — Solana Foundation

The Bitcoin Street Journal; Zug; Hybrid; EUR 78,000 - 130,000; Full time

Job summary

Solana Foundation is hiring a New Media Lead to build its presence beyond X. You will write, shoot, edit, post, and read the numbers at speed, across YouTube, TikTok, and other platforms.

You'll develop platform growth theses, create recurring formats, nurture on‑camera talent, and plan content around major events, while tailoring content for regional and non‑English audiences and ensuring timely, legally compliant output.

Qualifications

• Demonstrated success growing long-form video presence with measurable results.
• Hands-on production ability to take an idea to published video.
• Native fluency in crypto culture and high content literacy.
• Strong instinct for formats and what works across platforms.
• Comfort being on camera or a clear plan for talent.
• Judgment to represent a foundation and not a personal brand.
• Fluency with AI tooling for scripting, editing, thumbnails, localization.
• Proven audience-building experience.
• Proficient editing in Premiere, CapCut or After Effects.
• Experience with non-English audiences and localization.

Responsibilities

• Develop growth theses for new platforms (YouTube, TikTok, Fomo) and tailor content.
• Create recurring formats to build subscriptions and engagement.
• Build on-camera talent from across the ecosystem.
• Plan and produce content around events like Breakpoint, Accelerate, Hacker Houses.
• Develop regional non-English formats for existing audiences.
• Turn around timely content on moments that matter.
• Translate audience insights into actionable feedback for the team.
• Integrate new-platform content into priority campaigns with the Social Lead.
• Manage editors and contractors within budget and cadence.
• Create content that clears legal review while staying edge.
• Prioritize retention, subscriptions, and participation; impressions are a byproduct.

Skills

YouTube growth

On-camera comfort

Video production

Crypto culture fluency

Format strategy

AI tooling for content

Audience building

Editing skills

Non-English localization

Critical view on crypto content

Tools

Premiere

CapCut

After Effects

Job description

• Location: Remote
• Sector: Blockchain
• Source: "web3.career"

Who We Are

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world. We are looking for talented people who are willing to jump right in and use their expertise to help the ecosystem build.

What We Do

The Solana Foundation's marketing and communications team tells the story of what is being built on Solana. We work across developers and founders, traders and crypto-native users, institutions and capital-market participants, payments companies and merchants, enterprises and consumer platforms, and the policymakers and media who shape how all of it is understood. We are deliberately lean, fast, and close to the work.

The Opportunity

Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram and others.

We're hiring a New Media Lead to build Solana's presence beyond X and create the franchises people come back for. This is a maker's role. You'll write it, shoot it, get it made it, post it, and read the numbers, at the speed crypto moves. You'll work alongside our new media lead and own the new platforms and formats, so the team covers ground it can't today.

To be Successful in this role

You will:

Develop a growth thesis for each new platform-YouTube, TikTok, Fomo, and whatever comes next-building content specifically for the platform rather than lifting it from X.

Create recurring formats that people subscribe to, rather than relying on one-off posts.

Build a bench of on-camera talent from across the ecosystem, including founders, builders, and creators who can carry a format.

Plan and produce content around Breakpoint, Accelerate, and Hacker Houses, developing the strategy before the event rather than cutting content afterwards.

Develop regional and non-English formats tailored to where audiences already exist.

Turn around content quickly when moments matter, operating in hours rather than days.

Translate audience insights into actionable feedback for the wider team.

Integrate new-platform content into priority campaigns and launches alongside the Social Lead.

Manage editors and contractors to a consistent cadence and within budget.

Create content that clears legal review without losing its edge.

Prioritize retention, subscriptions, and participation as measures of success, treating impressions as a byproduct.

You ideally have:

Demonstrable success growing a YouTube channel or comparable long-form video presence, with numbers you can show and explain

Hands-on production skill: you can take an idea to a published video without waiting for an agency

Native fluency in crypto culture, including the parts that are difficult to explain to outsiders

A strong instinct for format- you understand why one video works and a near-identical one does not

Comfort being on camera, or a clear plan for who is

The judgment to represent a foundation rather than a personal brand, without becoming corporate

Fluency with AI tooling across scripting, editing, thumbnail iteration, localisation and performance analysis

You have built an audience of your own

Editing skill in Premiere, CapCut, After Effects or equivalent

Experience with non-English audiences and localization

You have strong views on what crypto content gets wrong