Marketing & Digital Campaign Manager

JCT Group; Wiener Neustadt; Hybrid; EUR 52.000 - 64.000; Vollzeit

Zusammenfassung

JCT Group in Austria seeks a Marketing & Digital Campaign Manager to own outbound communication and web presence. You will translate technical product value into visibility, contacts, leads, and opportunities, aligning with Sales and Product Strategy.

This role supports JCT sites in Wiener Neustadt, Vienna, and Gijón, reports to the Product Strategy & Marketing Director, and leads agency partners and cross-functional projects. Hybrid work with 50% office presence is expected.

Qualifikationen

• 3+ years in digital/B2B marketing for technical products.
• Hands-on SEO/AEO, web analytics, CMS, marketing automation, and CRM tools.
• Translate technical features into customer value.
• Excellent written and verbal English; multilingual preferred.
• Hybrid or office-based in Wiener Neustadt with 50% in the office.
• Occasional travel to Vienna and Gijón.

Aufgaben

• Lead the web relaunch with a cloud-based architecture and content ownership.
• Continuously optimize for SEO/AEO and keep structure and metadata machine-readable.
• Design multi-channel campaigns to maximize contacts, leads, and opportunities.
• Translate Product input into compelling messaging and launch campaigns.
• Maintain brand consistency and manage PR, distributors, and social media.
• Track web traffic, leads, and KPI dashboards monthly.

Kenntnisse

Digital Marketing

SEO

Analytics

CRM Tools

Content Creation

English Proficiency

Tools

CMS

Marketing Automation

CRM

Web Analytics

SEO Tools

Jobbeschreibung

Driving outbound communication, digital presence, and demand generation for the JCT group — Marketing 4.0

The Marketing & Digital Campaign Manager owns JCT’s outbound communication and web-based presence. Working with input from the Product & Application Managers and in close alignment with Sales leadership, the role converts technical product value into visibility, contacts, leads, and opportunities — the role also supports the group’s sites in Vienna and Gijón (Spain). Reports to the Product Strategy & Marketing Director; steers the Graphics Marketing Assistant and external agencies.

Key Responsibilities

Web Relaunch & Architecture

Lead the relaunch of the JCT web presence on a new page architecture — cloud-based, knowledge-base driven, accessible everywhere — and own its content and performance thereafter.

Continuously optimize for search engines and AI answer engines (SEO/AEO); keep structure, metadata, and content machine-readable so JCT is found by both customers and AI agents.

Design and execute multi-channel campaigns (digital, email, events, webinars, trade shows) that maximize customer attention — measured in contacts, leads, and opportunities.

Demand Generation & Funnel

Work hand-in-hand with Sales leadership and Inside Pre-Sales to generate, qualify, and nurture leads in the CRM; monitor conversion and optimize campaign ROI.

Product Marketing Content

Translate Product & Application Manager input into compelling messaging, collateral, and launch campaigns; differentiate partner vs. customer messaging.

Brand & Communication

Ensure consistent “One JCT” brand across all entities, channels, and acquisitions; manage PR, distributor, and social media communication.

Performance & KPIs

Track web traffic, leads, and campaign KPIs in monthly dashboards; report progress against Marketing 4.0 targets.

Required Skills & Qualifications

Experience

3+ years in digital/B2B marketing, ideally for technical, industrial, or analytical instrumentation products; proven campaign and web-project delivery.

Digital Expertise

Hands‑on mastery of SEO/AEO, web analytics, CMS, marketing automation, and CRM tools; data‑driven decision making.

Technical Aptitude

Ability to understand gas/liquid sampling and analytical measurement products and turn technical features into customer value.

Communication & Content

Excellent written, verbal, and storytelling skills in English; strong content creation across formats and channels.

Languages

Multilingual capability required: full professional command of English is mandatory; further languages in order of preference: German, Spanish, Mandarin, others a plus.

Self‑motivated, works with minimal direction; leads agencies and cross‑functional projects across global JCT locations.

Location & Presence

Hybrid or office-based at Wiener Neustadt (Austria) with a minimum of 50% of working time in the office; occasional travel to the Vienna and Gijón (Spain) sites.

Compensation

We offer a gross annual salary starting at EUR 52,000 on a full‑time basis (38.5 hours); depending on professional experience and qualifications, we are willing to pay above the standard rate.