Customer Engagement & Retention Manager

Neara; Wien; Vor Ort; EUR 45.000 - 55.000; Vollzeit

Benefits dieser Stelle

Vacation days 25+

Hybrid work model

Company MacBook

German lessons

Transport reimbursement Vienna

Team events

Zusammenfassung

Journi in Vienna is seeking a Customer Engagement & Retention Manager to enhance lifecycle CRM and boost retention and CLV through personalized, data-informed experiences at scale. You’ll shape journeys from onboarding to repurchase, leveraging behavior-driven triggers and precise segmentation to tailor messages across channels.

Based in Vienna with a hybrid work model, you’ll collaborate across marketing and product to implement campaigns, measure impact, and drive revenue while ensuring a

Qualifikationen

• At least 3 years in CRM, lifecycle, or retention marketing.
• Experience with behavior-triggered lifecycle campaigns.
• Ability to design and run effective A/B tests and optimize outcomes.
• Strong data analysis and segmentation skills.
• Excellent written and spoken English.

Aufgaben

• Design, build, and optimize lifecycle CRM journeys—from onboarding to repurchase.
• Improve segmentation based on behavior, lifecycle stage, purchase history, and acquisition source.
• Shift campaigns from generic to dynamic, behavior-triggered messaging.
• Create contextual CRM touch points like in-app banners and personalized messaging.
• Run A/B tests to boost retention and engagement and translate results into improvements.
• Define how personalization impact is measured and identify main revenue drivers.
• Strengthen the CRM data foundation for smarter segmentation and personalization.
• Support execution of global sales CRM campaigns, especially during peak seasons.

Kenntnisse

Lifecycle marketing

CRM platforms

Behavioral segmentation

AB testing

Data analysis

Cross-functional collaboration

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Jobbeschreibung

Customer Engagement & Retention Manager

Job type: Full Time · Department: Marketing · Work type: Hybrid

Vienna, Vienna, Austria

We love the magic of memory keeping

At Journi, we’re on a mission to build the world’s most-downloaded printing app.

With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories.

We’re on the lookout for an enthusiastic Customer Engagement & Retention Manager who will evolve our lifecycle management capabilities, driving retention, engagement, and customer lifetime value through more personalized, behavior-driven, and data-informed customer experiences at scale.

What you'll do

• Design, build, and optimize lifecycle CRM journeys — from onboarding to repurchase, re-engagement, and channel preference flows

• Improve segmentation to make communication more relevant, based on behavior, lifecycle stage, purchase history, and acquisition source

• Shift campaigns from generic, one-size-fits-all to dynamic and behavior-triggered

• Build contextual CRM touch points like in-app banners, embedded messaging, and behavioral shop personalization

• Run A/B tests to boost retention and engagement, and turn results into concrete improvements

• Define how personalization impact gets measured and what initiatives are main revenue drivers

• Work functionally to strengthen the CRM data foundation for smarter segmentation and personalization

• Support execution of global sales CRM campaigns, particularly during peak seasons

Your bag of tricks

• Minimum 3 years in CRM, lifecycle, or retention marketing, ideally in a B2C app, subscription, or e-commerce/D2C environment

• Hands‑on experience with a CRM and marketing automation platform (e.g. Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, or similar)

• Track record designing and running behavior‑triggered, segmented lifecycle campaigns (onboarding, activation, retention, reactivation, upsell)

• Experience with A/B testing and content‑driven optimization along the customer journey

• Comfort working with data: campaign performance analytics, defining segmentation logic, behavioural data exploration

• Strong team and cross‑functional collaborator, working well in a fast‑paced open feedback environment

• Analytical mindset paired with strong execution — can easily move from strategy to hands‑on campaign build

• Excellent written and oral communication in English (native/C2 level)

• You have the right to work in the EU/Austria and are based in Vienna or open to relocating

Nice‑to‑haves

• Experience with consumer apps and embedded/in‑product messaging (in‑app banners, behavioral shop personalization, dynamic content)

• Experience building or scaling a personalization framework from a lower‑maturity baseline

• Exposure to global or multi‑market CRM campaigns

• SQL or similar query skills for self‑serve segmentation/analysis

• German language (C1 level or higher). Other European languages are also a plus.

What we offer

A happy team makes for a happy workplace. We wouldn’t be able to do what we do without our team, and that’s why we offer:

• A fair annual gross salary starting at EUR 50.000. Our final offer depends on your experience and qualifications.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)

• Daily fuel: breakfast, Italian‑style coffee, tea, and fresh daily lunches in our in‑house eatery, with options for most dietary preferences

• Go places: we reimburse your public transport card for Vienna

• Team first: join our yearly team‑building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Boost your German: weekly in‑house lessons in small groups

• Special treatment: enjoy a premium membership on all Journi products

... and more!

What to expect after you apply

• Intro call with the Talent Acquisition team (30 min)

• Skill assessment through a challenge

• Technical Interview with Hiring Manager and Key Stakeholders (1.5hrs)

• Final interview with the Leadership team (1 h)