Head of Marketing

AlphaTauri GmbH; Elsbethen; Presencial; EUR 25.000 - 31.000; Jornada completa

Descripción de la vacante

AlphaTauri GmbH in Elsbethen, Österreich, sucht Head of Marketing, der die globale Markenstrategie leitet und eng mit dem Headquarters-Team zusammenarbeitet, um Kreativität, Partnerschaften und Geschäftswachstum zu integrieren.

Sie bringen mindestens 5 Jahre Senior-Erfahrung in Fashion/Sport-Apparel mit, führen Teams, realisieren internationale Marketingstrategien, kennen Trends in Mode, Sport und Lifestyle und pflegen Beziehungen zu Agenturen, Presse und Sport-Clubs.

Formación

• Mindestens 5 Jahre Senior-Erfahrung in der Fashion-/Sports-Apparel-Branche.
• Mindestens 3 Jahre Führungserfahrung im Team.
• Nachweisliche Erfolge bei internationalen Marketingstrategien für Bekleidung.

Responsabilidades

• Leitung und Umsetzung der Markenmarketingstrategie, Kooperationen und Verbraucher-Insights.
• Interne/externe Kommunikation, Events, POS-Aktivierungen, digitale Marketingmaßnahmen und PR.
• Führung eines Marketing-Teams mit Fokus auf Ergebnisse und Prozessoptimierung.
• Budgetplanung, Kostenanalyse und Abgleich mit finanziellen Zielvorgaben.
• Verhandlungen- und Partnerschaftsmanagement zur Wertmaximierung.

Conocimientos

Teamführung

Strategische Marketingführung

Budgetmanagement

Verhandlungsführung & Partnerschaften

Präsentationsfähigkeiten

Herramientas

PowerPoint

Microsoft Office

Descripción del empleo

Vollzeit

Head of Marketing - AlphaTauri

Elsbethen, Österreich

Do you want to drive and execute our comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth? Then this is for you!

This role requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters' management team. The position also requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Brand Marketing Strategy

This role involves leading and executing the brand's marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri. Responsibilities include developing tailored product value propositions and benefit narratives for various markets, as well as crafting impactful materials for internal and consumer audiences.

Strategy Implementation

The implementation of the marketing strategy across all relevant channels will be a key responsibility, ensuring alignment with business objectives. This includes managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives. The focus will be on delivering consistent messaging, maximizing audience engagement, and achieving measurable results.

Leadership

The role requires providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes. A strong emphasis is placed on fostering a high-performing and results-oriented team culture.

Financial Management

Achieving financial objectives is an essential aspect of this role, including preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary. The role also includes optimizing resource allocation and ensuring alignment with the organization's financial goals.

Negotiation and Partnership Management

This role will oversee negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes. It involves building and nurturing strong relationships with internal teams and external stakeholders, while developing and executing effective negotiation strategies to align partnerships with business objectives, maximize value, and ensure long-term success.

Experience

Your areas of knowledge and expertise

That matter most for this role:

• At least 5 years senior level experience in the fashion/ sports Apparel industry
• At least 3 years' experience managing teams
• Proven track record in establishing and implementing international marketing strategies for apparel.
• Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
• Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
• Strong project management, leadership, and presentation skills with a problem-solving mindset
• Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.
• Travel: 0 %

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.