Head of Experiential Marketing (f/m/d)

PALFINGER AG; Bergheim; Vor Ort; EUR 65 000 - 80 000; Vollzeit

Zusammenfassung

Eine internationale Unternehmensgruppe sucht einen erfahrenen Marketingexperten für die Entwicklung und Implementierung einer globalen Marketingstrategie. Die Aufgabe umfasst die Gestaltung beeindruckender Markenereignisse, die enge Zusammenarbeit mit globalen Teams, die Verwaltung des Budgets und die Überwachung der Leistung. Der ideale Kandidat hat einen Universitätsabschluss in Marketing oder einem verwandten Bereich sowie mehrjährige Erfahrung im experiential marketing, ist kreativ und kommunikationsstark. Flexible Arbeitszeiten und vielfältige Weiterbildungsmöglichkeiten werden angeboten.

Leistungen

Flexible Arbeitszeiten

Internationale Karrierechancen

Corporate Health Management

Betriebsrestaurant

Jobticket

Mitarbeiterrabatte

Qualifikationen

• Mehrjährige Erfahrung im Bereich experiential marketing oder brand experience.
• Fließend in Englisch, zusätzliche Sprachen von Vorteil.
• Bereitschaft zu internationalen Reisen.

Aufgaben

• Entwicklung und Umsetzung einer globalen Marketingstrategie.
• Kreation und Durchführung von Markenereignissen.
• Budgetverwaltung und Performance-Tracking.

Kenntnisse

Kreativität

Kommunikationsfähigkeit

Interkulturelle Kompetenz

Ausbildung

Universitätsabschluss in Marketing, Kommunikation oder Eventmanagement

Jobbeschreibung

Your responsibilities

• Develop and implement a global experiential marketing strategy aligned with PALFINGER’s brand positioning and business goals, ensuring consistency across all markets and integrating relevant trends in experience marketing
• Create and execute impactful brand experiences such as international events, roadshows, interactive product showcases, and hybrid or virtual formats that emotionally connect audiences with the brand
• Collaborate closely with global and regional marketing teams and manage external partners and agencies to ensure seamless execution and high creative standards across all initiatives
• Drive innovation by piloting new technologies and formats, fostering a culture of experimentation, and continuously evaluating the quality and effectiveness of experiential activities
• Manage the experiential marketing budget, define relevant KPIs, and track performance to ensure strategic impact and measurable results across brand and business objectives
  
  

Your Qualifications

• University degree in marketing, communications, event management, or a related field
• Several years of experience in experiential marketing, brand experience, or live communication, ideally in an international context, with a strong track record in leading global projects, cross-functional teams and managing stakeholders
• Deep expertise in event and marketing management, including digital and hybrid formats, immersive technologies (e.g. AR/VR), and KPI-based performance analysis
• Creative mindset with strong communication and influencing skills, a structured and results-driven approach, and high intercultural competence
• Fluent in English; additional languages are a plus. Willingness to travel internationally
  
  

What we offer

• Flexible working hours with no core time and possibility to work from home
• Further training and international career opportunities
• Corporate health management "PALfit"
• Company restaurant with freshly prepared meals and daily meal subsidy
• Job ticket for travel to and from PALFINGER
• Numerous employee discounts through Corporate Benefits
  
  

Minimum yearly gross salary according to Austrian metal industry collective agreement is EUR 65.432,36 based on full-time employment. According to experience and qualification, we offer a market-conform overpayment.

Are you interested in the position and still have questions? Please do not hesitate to contact us.