Group Brand Manager (m/f/d)

Beiersdorf AG; Österreich; Hybrid; EUR 44.000 - 53.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Work from home option

Public transport ticket

Employee benefits

Zusammenfassung

Beiersdorf AG is seeking a Group Brand Manager FACE EE & AT to grow FACE categories across Eastern Europe and Austria in line with global and regional strategies. You will lead a team of 3 Brand Managers, shape annual plans and budgets, and partner with regional and local stakeholders to drive growth and profitability.

The role requires a strong strategic mindset, hands-on execution, and excellent cross-functional collaboration. Fluency in English is essential; German is a plus.

Qualifikationen

• 10+ years in Brand Management, FMCG preferred.
• Proven track record of growth in a fast-paced corporate environment.
• Several years of people management experience.
• Strong strategic and analytical capabilities with hands-on execution.
• Fluent English; German a plus.

Aufgaben

• Define and steer annual business and marketing plans for FACE categories across EE & AT to deliver Net Sales, Sell-out, Market Share and profitability targets.
• Collaborate with Commercial Teams across EE and Austria to identify growth opportunities and ensure excellent execution of category growth initiatives.
• Steer category performance based on data; identify opportunities and adjust plans in response to market dynamics.
• Lead the implementation of global and regional innovations, assets, tools and initiatives with local relevance.
• Own and manage the categories marketing budget and allocate investments to maximize return.
• Work with Media, Digital, Social Activation and PR teams to deliver integrated brand activation programs.
• Be the key EE & AT category partner to regional/global stakeholders with local insights.
• Build category understanding through analysis of consumer, shopper, market and competitive trends.
• Lead, coach and develop a team of 3 Brand Managers and promote collaboration across the organization.

Kenntnisse

Brand Management

People management

Strategic thinking

Analytical skills

Stakeholder management

Jobbeschreibung

Your Tasks

We are looking for a passionate and experienced marketer for the position of Group Brand Manager FACE EE & AT . In this role, you will be responsible for further developing and growing FACE categories across Eastern Europe (EE) and Austria (AT) in line with global and regional frameworks. Achieving defined KPIs such as Net Sales, Sell-out, Market Share and category profitability will be key elements of this role.

You will lead a team of 3 Brand Managers and play a pivotal role in connecting regional priorities with local market opportunities. The position requires a strong strategic mindset combined with a hands‑on approach and close collaboration with multiple stakeholders across multiple layers.

Key Tasks of the Group Brand Manager

• Define and steer annual business and marketing plans for FACE categories across EE & AT in line with regional and global frameworks to deliver Net Sales, Sell-out, Market Share and profitability targets.
• Closely collaborate with Commercial Teams across EE and Austria to identify growth opportunities and ensure excellent execution of category growth initiatives.
• Steer category performance based on internal and external data, proactively identifying opportunities and recommending adjustments to plans in response to changing market, consumer and competitive dynamics.
• Drive the implementation and adaptation of global and regional innovations, communication assets, tools and initiatives while ensuring local relevance and business impact.
• Own and manage categories marketing budget, allocating investments effectively to maximize return and support long‑term brand growth in line with regional guidelines.
• Work closely with Media, Digital, Social Activation and PR teams to deliver impactful and integrated brand activation programs across all consumer touchpoints.
• Act as the key EE & AT category partner towards regional and global stakeholders, bringing local insights, market learnings and growth opportunities into regional discussions.
• Build strong category understanding through continuous analysis of consumer, shopper, market and competitive trends, translating insights into actionable recommendations.
• Lead, coach and develop a team of 3 Brand Managers by setting clear priorities, fostering accountability and supporting both professional growth and day‑to‑day decision making.
• Contribute to a strong leadership culture by promoting collaboration, engagement, ownership and continuous improvement across the wider marketing organization.

Your Profile

Your Profile

• 10+ years of professional experience in Brand Management, preferably within FMCG. Experience in skincare, cosmetics or beauty categories is a strong advantage.
• Proven track record of delivering business growth in a fast‑paced and complex corporate environment.
• Several years of people management experience with a passion for coaching and developing talent.
• Strong strategic and analytical capabilities combined with a pragmatic, hands‑on approach to execution.
• Excellent stakeholder management and influencing skills, with the ability to collaborate effectively across functions, markets and organizational levels.
• Experience working within international and matrix organizations.
• Strong growth mindset with entrepreneurial thinking and a proactive approach to identifying and driving business opportunities.
• Ability to balance long‑term category development with operational excellence and execution.
• Strong communication and presentation skills.
• Fluent English, spoken and written. German is a plus.

Our Offer

• An exciting and diverse position at the regional headquarters in Vienna, working within a motivated and fun team.
• Flexible working hours, the option to work from home, and international career opportunities.
• Excellent public transportation connections, a free public transport ticket, and many additional employee benefits.
• Compensation is based on the position and your qualifications, starting at a gross monthly salary of €4.355,55 (full‑time). An overpayment is possible depending on qualifications and professional experience.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

We embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

We embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates).