Global B2B Product Marketing Manager – Reality Capture

Leica Geosystems AG; Lavamünd; Híbrido; EUR 148.000 - 201.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Global team

Career growth

Inclusive environment

Flexible hours

Bonus program

Discounts

Employee events

International culture

Descripción de la vacante

Leica Geosystems AG is seeking an experienced B2B technology Product Marketing Manager to drive growth for the Reality Capture Hardware portfolio. You will partner with Product Management, Sales, and Marketing to craft positioning, lead launches, and develop sales enablement content for a global audience.

The role requires 8+ years in B2B marketing with 2+ years in Product Marketing, strong analytical and storytelling skills, and fluency in English (German a plus) in a dynamic, international

Formación

• Bachelor’s or master's in Marketing, Business Admin, or related field.
• 8+ years B2B marketing, incl. 2+ years in Product Marketing.
• Proven go-to-market strategies and product launches.
• Strong product positioning and value proposition skills.
• English fluency; German is a strong plus.

Responsabilidades

• Develop compelling product positioning, messaging, and value propositions.
• Lead go-to-market initiatives and support global product launches.
• Gather customer insights, conduct market and competitive analysis.
• Create sales enablement materials: presentations, battlecards, content.
• Partner with content and demand generation teams to develop assets.
• Measure effectiveness of product marketing activities and optimize launches.
• Collaborate with cross-functional global teams to drive growth.

Conocimientos

B2B marketing

Product Marketing

Go-to-market

Product positioning

Market insights

Cross-functional teams

English

German (nice to have)

Educación

Bachelor’s or Master’s in Marketing/Business Admin

Herramientas

CRM tools

Sales enablement tools

Descripción del empleo

Leica Geosystems AG is seeking an experienced B2B technology Product Marketing Manager to drive growth for the Reality Capture Hardware portfolio. You will partner with Product Management, Sales, and Marketing to craft positioning, lead launches, and develop sales enablement content for a global audience.

The role requires 8+ years in B2B marketing with 2+ years in Product Marketing, strong analytical and storytelling skills, and fluency in English (German a plus) in a dynamic, international