Research & Insights Director, Global Marketing

MiQ; London; Vor Ort; GBP 75 000 - 110 000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Research and Insights Director to lead global marketing strategies. In this pivotal role, you will develop and execute comprehensive research strategies that inform business decisions and marketing initiatives. Collaborating with various teams, you will analyze consumer behavior, assess campaign performance, and present compelling insights to senior leadership. This is an exciting opportunity to shape the future of marketing within a forward-thinking organization that values diversity and innovation. If you're passionate about data and insights, and ready to make a significant impact, this role is for you.

Qualifikationen

• 7-10 years of experience in market research and data analytics.
• Proven expertise in quantitative and qualitative research methods.

Aufgaben

• Lead the development and execution of research strategies.
• Mentor a team of research and data analysts, fostering collaboration.
• Monitor marketing campaign performance and recommend optimizations.

Kenntnisse

Market Research

Data Analytics

Communication Skills

Leadership

Consumer Behavior Analysis

Quantitative Research Methods

Qualitative Research Methods

Presentation Skills

Ausbildung

Bachelor's degree in Marketing

Master’s degree in Marketing

Degree in Statistics

Degree in Business

Degree in Communications

Tools

SPSS

Excel

Tableau

Jobbeschreibung

Research & Insights Director, Global Marketing

London, UK

THE OPPORTUNITY

We’re looking for a Research and Insights Director, Global Marketing to join our Global Marketing team, to lead, develop and execute our global research strategy.

WHAT YOU’LL BE DOING

In your day-to-day role, you’ll be part of the Central Marketing leadership team, but the exciting thing about the role is that you will be speaking to everyone. From our immediate global and local marketing and product marketing teams, to our commercial teams, product people, data and analytics teams, and more. You will lead the development and execution of research strategies, providing actionable insights that guide business decisions, marketing strategies, and compelling narratives that can be used across multiple channels. You will oversee market research, consumer behavior analysis, competitive intelligence, and campaign performance metrics.

In your role, you’ll be doing things like:

• Create research strategies to support business goals and audience interests aligned with our broader marketing strategy.
• Work closely with our in-house data and analytics team to create insights on consumer behavior and media consumption patterns as well as consumer and advertising research partners to compile insights on industry trends, and competitor activities.
• Monitor and assess the performance of our marketing campaigns working with our marketing operations team to recommend optimizations.
• Work closely with teams across the business, and present to senior leaders to ensure insights inform and drive business objectives and strategies.
• Work closely with our content team to connect research and insights to our brand and consideration campaigns.
• Mentor a team of research and data analysts, fostering a culture of learning, innovation, and collaboration.
• Create compelling presentations that clearly communicate research findings and insights to senior leadership, clients, and other stakeholders.
• Stay abreast of the latest trends, tools, and methodologies in market research, media, and advertising to ensure cutting-edge insights are consistently delivered.

Qualifications:

• Bachelor's or Master’s degree in Marketing, Communications, Business, Statistics, or a related field.
• Minimum of 7-10 years of experience in market research, data analytics, or a similar role, with a focus on media and advertising.
• Experience in the adtech or media industry is desired.
• Exceptional communication skills, both in written and verbal form. A strong ability to engage and persuade varying audiences, even on technical subjects.
• Proven expertise in both quantitative and qualitative research methods, data analysis, and reporting tools (e.g., SPSS, Excel, Tableau).
• Experience working with media planning, buying, and performance metrics across digital, TV, print, and social media channels.
• Strong leadership skills, with the ability to manage, mentor, and develop a team.
• Excellent communication and presentation skills, with the ability to convey complex insights to non-technical stakeholders.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong understanding of consumer behavior, advertising trends, and media consumption.
• Commercially driven.

WHO WE ARE

We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients.

We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.

YOUR PERSONALITY

We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.

• Passion – We love and live what we do.
• Determination – We always find a way to ‘figure it out’.
• Unity – We hold each other accountable. We win and lose as a team.
• Agility – We anticipate the unexpected, embrace and adapt to change.

OUR COMMITMENT TO INCLUSION AND DIVERSITY

Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.

If you are open to sharing a bit more about yourself we greatly appreciate people taking the time to self-identify through the EEOC section of the application.

Pay Transparency

For individuals assigned and/or hired to work in London, MiQ is required by law to include a reasonable estimate of the compensation range for this role. A reasonable estimate of the current base compensation range for this position is £75,000 - £110,000.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages.

Apply today

Equal Opportunity Employer Veterans/Disabled

E-Verify Employer