Customer Analytics & Lead Manager

Aman Group S.à.r.l; Lavamünd; Vor Ort; EUR 127.000 - 169.000; Vollzeit

Benefits dieser Stelle

Global career opportunities

Competitive benefits

Professional journey and growth

Zusammenfassung

Aman Group is seeking a Customer Analytics & Leads Manager based in Baar, Switzerland, to drive segmentation, data-led lead generation, and predictive insights across the business. You will partner with Commercial, Marketing and Sales to manage CRM data, evaluate conversion performance, and build dashboards that measure lead quality and pipeline progression.

The role demands strong SQL, CRM (Salesforce/HubSpot), and BI tool proficiency, plus experience in luxury real estate, hospitality, or

Qualifikationen

• Bachelor’s degree in data analytics, economics, or business.
• 6–8 years in lead-generation analytics, CRM performance, or customer analytics.
• Expertise with CRM systems (Salesforce, HubSpot) and lead scoring models.
• Strong SQL and BI tool proficiency; knowledge of Python or R is a plus.

Aufgaben

• Design and implement customer segmentation, profiling, and journey maps.
• Analyze guest journeys, visitation patterns for loyalty and personalization.
• Develop models for value, retention, churn, and behavioral clustering.
• Provide insights to support tagging for downstream platforms and personalization.
• Lead data-driven lead generation and scoring strategy.
• Oversee CRM data enrichment with external sources.
• Draft KPIs and dashboards tracking lead quality and conversion.
• Mentor analysts and promote analytics-driven decision making.
• Collaborate with Marketing to align campaigns.

Kenntnisse

Lead generation analytics

CRM performance

Customer segmentation

LTV modeling

SQL

Power BI

Tableau

Python

R

Stakeholder management

Ausbildung

Bachelor’s degree in data analytics, economics, or business

Master’s degree preferred

Tools

Salesforce

HubSpot

Power BI

Tableau

Python

R

Jobbeschreibung

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Role:

We are seeking a Customer Analytics & Leads Manager reporting to the Director of Analytics & Insights. Based in our Baar, Switzerland corporate office, you will drive segmentation and data-led lead generation across the business. This role leverages analytics and data modeling to identify opportunities, support targeted engagement, and improve acquisition performance. You will partner with cross-functional teams to manage CRM data, assess conversion performance, and apply predictive insights, while integrating external data sources to enhance customer intelligence and support global growth and retention.

Responsibilities:

• Partner with Commercial teams to design and implement customer segmentation, profiling, and journey mapping frameworks to enhance understanding of guest behaviours and preferences
• Analyze guest journeys, repeat visitation, and engagement patterns to identify opportunities for loyalty and personalization
• Develop models for value, retention, churn prediction and behavioural clustering.
• Provide insights that inform segmentation and tagging for our downstream platforms, content personalization, and service enhancements
• Design and lead Aman’s data-driven lead generation and scoring strategy
• Identify prospect segments through data modeling, clustering and behavioural analysis
• Develop KPIs and dashboards to track lead quality, pipeline progression, and conversion performance
• Oversee enrichment of internal CRM data with external data sources, ensuring data is supportive of the brand’s mission
• Partner with Marketing to align campaign efforts with goals
• Develop standardized reporting frameworks for lead generation and conversion performance
• Lead and mentor analysts supporting lead analytics, ensuring analytical accuracy, storytelling quality, and alignment with departmental standards
• Drive adoption of analytics-driven decision-making across the Sales organization
• Stay informed on best practices in lead analytics, CRM optimization, and real estate data intelligence

Requirements:

• Bachelor’s degree in Data Analytics, Economics, or Business; Master’s degree preferred
• 6 - 8 years of experience in lead generation analytics, CRM performance, or customer analytics ideally within luxury real estate, hospitality, or private client sectors
• Expertise in CRM systems (e.g., Salesforce, HubSpot) and lead scoring models
• Demonstrated expertise in customer segmentation, retention analysis, and LTV modeling
• Experience sourcing, integrating, and enriching internal datasets with external data sources (e.g., Knight Frank, Wealth‑X, Savills, demographic or investment datasets)
• Strong proficiency in SQL and BI tools (Power BI, Tableau); experience with predictive modeling (Python, R) a plus
• Proven experience in pipeline analysis, conversion funnel reporting, and sales performance tracking
• Strong collaboration and stakeholder management skills, particularly across Sales and Marketing functions

Benefits

At Aman Group, we believe our colleagues are at the core of our success. We offer competitive benefits, including exciting global career opportunities within a rapidly expanding company. We prioritize and support your professional journey, ensuring you feel valued, included, and at home. If you are passionate about attracting exceptional talent and creating a positive experience for every candidate, we invite Since its inception in 1988, Aman Group has strategically evolved, transitioning from a collection of intimate resorts into a pioneering force across the realms of hospitality, residences and experiences including Aman Essentials and Aman Interiors. We invite you to join us in our pursuit of unparalleled service. We believe that the environments and experiences we create can only be brought to life through our people: the heartfelt attention to detail, the welcoming smiles, and the love and passion for creating a sense of belonging. When you join Aman Group, you join a family.