CPA Manager - OnTrade (m/f/d)

Bacardi-Martini; Wien; Hybrid; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Flexible work arrangements

Travel discounts

Career development programs

Medical insurance

Pension plan

Zusammenfassung

Bacardi is seeking a dynamic On Trade CPA team member in Austria to lead flawless BTL activation plans aligned to market priorities. You will partner with Commercial and Europe Channel Marketing to deliver campaigns that drive guest, customer and brand outcomes.

With a focus on ROI and stakeholder collaboration, you’ll influence both local and regional teams to execute seamlessly. The role requires strong German and English, 3+ years in marketing/commercial, and a proven ability to manage

Qualifikationen

• Excellent stakeholder management and cross-functional collaboration.
• Fluent German and English communication.
• Experience in FMCG or beverages marketing.
• Ability to lead and influence cross-region teams.
• Strong analytical mindset to measure performance.

Aufgaben

• Develop the On Trade BTL activation plan aligned to market priorities.
• Collaborate with Commercial and Europe Channel Marketing to ensure alignment.
• Monitor performance against commitments and adjust plans.
• Lead ROI optimization for A&P and GTN spend.
• Manage budgets, invoices, and OOP processes.
• Own BTL activity proposals for priority customers.

Kenntnisse

German fluency

English fluency

Stakeholder management

Team leadership

Project management

Jobbeschreibung

A fantastic opportunity to join the CPA team in our ALPs business unit. Becoming a key member of the On Trade Channel, responsible for the flawless implementation of the BTL activation plan with our priority customers.

Working in partnership with Europe Channel Marketing to take brand programs and execute these in a manner that complements our market ambition. Being a key connection between Region and Local to deliver execution that delivers for the guest, customer and brand.

You will have a passion for understanding guest/shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances guest, customer, and brand objectives.

With a clear focus on business performance, you will measure success and drive accountability across Commercial, CPA and Consumer Marketing. Being at ease making decisions, evaluating performance, and driving continuous improvement.

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. Seeing change and challenge as an opportunity.

YOUR TASKS & RESPONSIBILITIES

C’est Support the development of the On Trade BTL activation plan aligned to the market priorities at a brand, customer and channel level. Working in partnership with Commercial to build the path to win profitable market share, whilst ensuring close alignment with Consumer Marketing to align campaigns across channels and amplify investment impact.

Drive awareness of business performance versus commitments and the action plan to course correct. Leverage Availability, Visibility and Promotion reporting dashboards to focus the Commercial & CPA organization on the job to be done. Having honest conversations that bring cross functional teams together to solve in a timely manner.

Work in partnership with Europe Channel Marketing to apply toolkits and guidelines at a local level. Driving more standardization around key programs/pillars to deliver consistency and reduce deviation from brand strategy.

Identify gaps and work with Europe Channel Marketing in advance to resolve as one team. If local adaptation is needed, brief agencies with a clear focus on brand, guest and customer strategy.

Put the guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase including Triple Win for all activations.

Customer facing role, having a direct relationship with 1-2 priority operators in the Channel

Being the CPA lead for a defined set of brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing & sales.

Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend (including M&E accountability).

Ongoing management of A&P budgets, including phasing and invoice/PO processes.

Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

YOUR PROFILE & PERSONAL QUALITIES

Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.

Experience of the Spirits and/or Beverage industry in the market is preferred.

Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).

Proven track record in positive stakeholder management.

Experience of delivering shopper/guest marketing activation or events is preferred.

Experience of working for BTL/Creative agency is beneficial but not essential.

Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

People Agility: you bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply performance.

Results Agility: you demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: you can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

Change Agility: you have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

YOUR SKILLS

Thrives on being a key contact for customers, whilst balancing internal and external priorities.

Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).

Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.

High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.

A self-starter, with the ability to work under pressure and deal with ambiguity.

Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.

Advanced in prioritization and making bold choices.

Advanced presentation skills.

Fluent command in German and English.

WE OFFER

You’ll receive comprehensive and in-depth training to ensure you get off to the best possible start in your new role.

You’ll work with modern communication and work tools such as a laptop and iPhone.

In our team-oriented and friendly work environment, you’ll quickly feel at home and can count on the support of your colleagues.

You’ll have the opportunity to work independently and benefit from short decision-making processes.

Your range of responsibilities is varied and involves a high level of accountability.

We offer regular training and coaching sessions, as well as individual development opportunities and diverse career prospects.

Your responsibilities will be varied and demanding. As an on-site manager, you’ll play a key role in our company’s success.

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

You will hear us refer to each other as a "Primo" which means cousin in Spanish, and it‘s our way to referring to employees. It‘s also a reminder that we are a family-owned business with Latin heritage since 1862.

Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.

Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.

We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.

If this sounds like a culture you wish to join, check out our current opportunities.

How can I stay on top of the latest Bacardi news?

Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.

What careers are possible at Bacardi?

Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.

Does Bacardi run an Internship or Graduate program?

From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

Does Bacardi offer training and development opportunities to grow your career?

We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.

We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular "lunch and learns" and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.

Do I need to drink alcohol to work at Bacardi?

The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products include alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.

What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.

We do, of course, only hire people who are of legal drinking age in their market.

Does Bacardi run an Internship or Graduate program?

From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

What language should I submit my application in?

English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.

What are the stages of an interview process?

The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process.

Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.

For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.

If your hiring journey is successful, we’ll make it official with a job offer letter and be ready to welcome you to the team.

How long does the interview process take?

The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.

Can I receive additional support or reasonable adjustments during the interview process?

We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.