Brand Specialist

Red Bull; Fuschl am See; Vor Ort; EUR 45 000 - 60 000; Vollzeit

Zusammenfassung

A global beverage company is seeking a Brand Specialist to drive consumer activation projects at their Global HQ in Salzburg, Austria. The ideal candidate will have 2-4 years of brand/marketing experience and strong project management skills. You will manage branding processes, support local teams, and ensure effective communication of the brand values. This role offers opportunities to innovate and work in a fast-paced environment.

Qualifikationen

• 2–4 years of brand or marketing experience with strong project management skills.
• Fluency in English is required.
• Digital native with an innovative mindset and passion for premium brands.
• Excellent communication skills and ability to collaborate across functions.
• Thrives in fast-paced environments and balances multiple projects effectively.

Aufgaben

• Support the development of consumer activations leveraging key marketing initiatives.
• Manage the Limited-Edition Packaging processes using internal tools.
• Track results and collate best practices for knowledge sharing.
• Provide training on consumer activation strategies to local brand teams.
• Act as a guardian of the Red Bull brand, ensuring consistent communication.

Kenntnisse

Project management

Communication

Collaboration

Attention to detail

Digital marketing

Jobbeschreibung

Overview

Are you ready to drive global consumer activation projects?

Join our Global Brand Marketing Team as Brand Specialist at our Global HQ in Salzburg, Austria!

Responsibilities

• CONSUMER ACTIVATION PROJECTS: You\'ll support the development of top-notch consumer activations leveraging key marketing initiatives, following consumer activation principles, and adhering to brand standards. You’ll work cross-functionally with key stakeholders in the Marketing and Sales team to support a full 360-degree approach. You\'ll also take on dedicated projects across Motorsports and guide and support implementation of consumer & digital activations right from business planning to actual implementation throughout the year. You’ll work with local teams to develop relevant consumer engagements and support on ensuring quality specific to the activation projects. You’ll stay on cutting edge of innovation of the latest creative campaign marketing developments, with a focus on digital and point of sale.
• LIMITED EDITION PACKAGING PROCESS MANAGEMENT: You\'ll own the Limited-Edition Packaging processes by mastering our internal tools and ongoing tracking for internal workflow meetings, management updates and cross functional alignments, including weekly volume updates and packaging design tracking.
• BEST PRACTICE SHARING AND KNOWLEDGE MANAGEMENT: Tracking results and collating best practices across the globe is an important part of the role to broadly share relevant insights and inspiration as a benchmark for the different markets. You\'ll source campaign reports and review to identify these benchmarks and areas of improvement as it pertain to defined topics (e.g., creative excellence, point of sale execution, etc.), working closely with cross-functional counterparts. Ensuring proper documentation within our internal systems and tools will be key.
• BRAND MANAGEMENT & TRAINING: Another responsibility of your role is to provide training on the consumer activation approach to our local brand teams (depending on the topic). You\'ll support the country organizations in local brand topics across various consumer activation pillars.
• RED BULL BRAND GAURDIANSHIP: As a Brand Specialist, you are considered a guardian of the brand, managing how we communicate and show our brand to consumers, ensuring we communicate our brand beliefs and values, along with our product benefits and attributes, in a relevant way for consumers globally.

Your knowledge and qualifications

• 2–4 years of brand/marketing experience with strong project management skills
• Fluent in English
• Digital native with an innovative, entrepreneurial mindset and passion for premium brands
• Excellent communicator, able to collaborate across functions and global teams
• Thrives in fast-paced environments, balancing multiple projects with attention to detail

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.