Biotech Marketing Manager: GTM, Content & Campaigns

Ribbon Bio; Wien; Vor Ort; Vertraulich; Vollzeit

Benefits dieser Stelle

Professional growth

Collaborative team

International environment

Career advancement

Salary reflecting experience

Zusammenfassung

Ribbon Bio in Austria is seeking an experienced B2B Marketing Manager to lead go-to-market and marketing campaigns for its cell-free DNA platform. You will collaborate with Product Management and Sales to shape messaging and enable the sales team.

The role requires 3+ years in biotech marketing, strong content creation skills, and proficiency across digital channels, events, and PR. You will deliver compelling materials and measure impact with KPIs.

Qualifikationen

• 3+ years of experience in B2B marketing in biotech or life sciences.
• Proven experience developing and executing GTM strategies and product launches.
• Ability to create compelling scientific and technical marketing content for diverse audiences.
• Experience managing integrated marketing campaigns across digital channels, content, events, and PR.

Aufgaben

• Develop and implement comprehensive marketing plans and GTM strategies for product launches.
• Produce scientifically accurate and compelling marketing materials, including white papers, blogs, webinars, and videos.
• Oversee multi-channel marketing campaigns—digital, content, events, and PR—to generate leads.
• Align with Product Management to ensure product messaging reflects competitor analyses and customer needs.
• Create and distribute sales tools in collaboration with product managers.

Kenntnisse

Go-to-market strategy

Marketing planning

Content marketing

Digital marketing

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing/ Life Sciences/ related field

Advanced degree a plus

Jobbeschreibung

Ribbon Bio in Austria is seeking an experienced B2B Marketing Manager to lead go-to-market and marketing campaigns for its cell-free DNA platform. You will collaborate with Product Management and Sales to shape messaging and enable the sales team.

The role requires 3+ years in biotech marketing, strong content creation skills, and proficiency across digital channels, events, and PR. You will deliver compelling materials and measure impact with KPIs.