Strategic Creative Lead, Paid Social Growth

Power Digital Marketing; Ciudad de Mendoza; Remote; ARS 106,019,000 - 166,601,000; Full time

Benefits offered by this job

Remote-first

Performance-based incentives

Premium clients & growth-focused team

Growing team

Job summary

Power Digital Marketing is seeking a Growth Marketer (Media Buying + Creative Strategy) focused on paid social for e-commerce and personal brands. The role covers creative strategy, Meta ads management, and client communications, with an emphasis on audience research, copywriting, and performance-driven optimization.

You will build audience personas, write compelling hooks and scripts, lead creative production, and translate metrics into actionable recommendations for clients.

Qualifications

• Strong copywriting that engages scroll-stoppers.
• Ability to study ads and reverse-engineer successful campaigns.
• Working knowledge of CPM, CTR, CVR, CPA/CPL metrics.
• Comfort managing your own projects and communicating plans clearly.
• Confident in leading client relationships and strategy discussions.

Responsibilities

• Research audience pain points and objections from Reddit, reviews, and competitors.
• Create personas and identify resonant angles for each audience.
• Write hooks, scripts, and body copy to drive engagement and conversions.
• Direct creative production, including shot selection and visual storytelling, ensuring brand consistency.
• Set up and manage Meta ad campaigns from targeting to budget allocation.
• Analyze CPM, CTR, CVR, CPA/CPL to identify winning creatives.

Skills

Copywriting

Ad metrics knowledge

Project ownership

Client leadership

Ads research

Tools

Meta Ads Manager

Job description

Growth Marketer (Media Buying + Creative Strategy) | Paid Social for E-comm & Personal Brands | R...

Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.

Company Overview

Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.

Your Role

This role splits evenly across three connected pieces of the account: creative strategy, Meta ads management, and client communication, each carrying roughly a third of the job. You will research what an audience actually responds to, turn that research into ad creative and copy, manage the campaigns that run it, and explain the results to the client in plain terms.

You'll

• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
• Build persona profiles and identify the angles that will resonate with each audience
• Write hooks, scripts, and body copy that drive engagement and conversions
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
• Translate performance data into recommendations the client can act on
• Lead client meetings, set the agenda, and keep documentation current between calls

You Bring

• Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client
• A habit of studying ads while scrolling and reverse-engineering what makes a campaign work
• Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
• Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up
• Confidence leading client relationships and strategy conversations, not just supporting them

What's Offered

• Competitive base compensation plus performance-based incentives; compensation based on experience, share your target range
• Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST
• Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences
• A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year