ROLE PURPOSE
The primary responsibility of the Sr. Associate is to negotiate cost efficient plan recommendations on behalf of the clients. Supported by the Associate media planner/buyer, the Sr. Associate coordinates all aspects of the planning and buying process.
This position is essential in the day-to-day tactical management of the media planning and buying and requires an individual that works well in a team-based, fast paced, detail-oriented environment. The successful Sr. Associate is resourceful and demonstrates the initiative to participate and lead in advanced projects.
This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.
TASKS AND RESPONSIBILITIES
Buying and Execution :
- Negotiate cost efficient schedules on behalf of the clients
- Coordinate all aspects of the planning and buying process
- Campaign Maintenance: Create production grids, posting instructions, trafficking, creative and putting together POP decks
- Work closely with vendors
- Seek creative solutions to enhance buy product
- Work within the ECOS tool; enter in ATBs, Contracts and mapping
- Proficient understanding of system and tools; ECOS, Telmar, Geopath, OCS, M1
- Send out competitive requests
- Manage all discrepancy/billing resolution
- Keep Managers informed of workload
Client & Internal Relationships :
- Manage expectations of clients and their deliverables
- Grow business opportunities within current clients
- Work with supervisor to develop and oversee junior staff, manage time, assure projects are completed on time and adhere to (within) client budget
- Keeps up with the latest trends in media
- Informs client/team of new opportunities or issues
- Builds positive relationships with internal and external teams and sets good example for assistant level
- Attends all status meetings when appropriate
- Manage relationships with external client vendors
- May be responsible for informing team of new opportunities or issues
- Participates and contributes in face-to-face client or vendor meetings
Strategic Thinking & Leadership :
- Keeps current with market research (industry periodicals, email newsletters, websites)
- Ensure key information is provided to team regarding client/vendor issues, market landscape changes, internal agency issues, changes in account status, etc.
- Provide guidance to team members nurture/promote team environment
- Be curious on the strategic importance of OOH and how it impacts the wider media mix
- Responsible for constructing and delivering accurate, honest and timely post performance management documents
- Works with management team (Manager/AMD/Media Director) to develop strategies for media buys
Communications Skills :
- Expresses oneself clearly and concisely in oral communications
- Writes in a clear, compelling, and concise manner
- Organizes ideas and information logically and sequentially
- May assist in the development of media presentations and tactical POVs
- Develop client reports that are clear, compelling, and persuasive
- Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team.
You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city.
QUALIFICATIONS
- Bachelor's Degree
- 1-3 years industry experience, including at least 1 year at the Associate/Assistant level
- Strong math and analytical skills
- Media vendor negotiation experience
- Knowledge of standard OOH concepts and formats
- Advanced computer skills (MS Word, Excel, PowerPoint)
PERSONAL SKILLS
- Strong communication skills, both verbal and written.
- Ability to build strong relationships with the teams you work with.
- Proactivity and collaboration with colleagues.
- Attention to detail and precision in your work style.
- Integrity, autonomy, and self-motivation.
#LI-CA2
Location: Buenos Aires
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent