Social Content & Trends Lead (Video)

Proppel; Argentina; Híbrido; ARS 135.820.000 - 226.367.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Sick days

US holidays

Birthday day off

Wellbeing allowance

Descripción de la vacante

Proppel is launching a video ads production service and seeks a builder to lead it from the ground up. You will report to the CEO and collaborate with department heads, owning the full production lifecycle from intake to delivery.

The role requires hands-on creation with freelancers, experience leading teams, and a deep understanding of Meta ads formats, with strong English communication for US market engagement.

Formación

• Proven track record of writing video briefs that produced high-performing Meta ads.
• Experience managing content creators, editors, and strategists.
• Hands-on experience producing video ads using AI video tools.
• Experience with the US market and US DTC brands.
• Strong written and spoken English.
• Builder's mindset to design systems, not inherit them.
• 4–7 years in performance creative; 1–3 years leading people.
• Background as senior/lead strategist or head of production in a performance creative agency serving DTC brands, or as an in-house lead strategist at a DTC brand.

Responsabilidades

• Build a video division from zero: design and run the machine.
• Start hands-on, briefing and shipping the first videos with freelancers while hiring the team.
• Write and standardize video briefs that consistently produce high-performing Meta ads.
• Build out the team over time: video editors, strategists, and eventually a project manager and a creator network.
• Own the full production process: intake, briefing, review, QA, delivery, and capacity planning.
• Set the quality bar and creative direction across formats, coordinate with the Static team.

Conocimientos

English proficiency

Leadership experience

AI video tools

US market experience

Video briefs

Freelancer management

Performance video ads

Herramientas

Premiere Pro

CapCut

Descripción del empleo

What we're looking for

This is a performance design agency specializing in ad creatives, email designs, and landing pages for DTC and e-commerce brands, serving over 100 brands globally through a subscription-based, fast turnaround model. The company is launching a video ads production service and needs a builder to lead it from the ground up. You will report directly to the CEO and sit alongside the other department heads (Static, Ops, Client Management, HR).

What You'll Be Doing

• Build a video division from zero: no editors, no process, no team exists yet, and you will design and run the machine.
• Start hands-on, briefing and shipping the first videos with freelancers while you hire out the team.
• Write and standardize video briefs that consistently produce high-performing Meta ads.
• Build out the team over time: video editors, strategists, and eventually a project manager and a creator network.
• Own the full production process: intake, briefing, review, QA, delivery, and capacity planning.
• Set the quality bar and creative direction across UGC, talking-head, AI-animated, and B-roll formats, and coordinate with the Static team so video and static creative reinforce each other.

Requirements

• A track record of writing video briefs that produced high-performing Meta ads, with examples to show.
• Experience managing content creators, editors, and/or strategists (or a clear ability to demonstrate you know how).
• Hands-on experience producing video ads using AI video tools.
• Experience with the US market and US DTC brands.
• Strong written and spoken English.
• A builder's mindset: you want to design the system, not inherit one.
• 4 to 7 years in performance creative, including 1 to 3 years leading people.
• Background as a senior or lead strategist, lead editor, or head of production at a performance creative agency serving DTC brands (multi-client, high-volume, brief-driven), or as an in-house lead strategist or head of creative at a DTC brand who personally scaled performance video and now leads editors and strategists. Agency background is the closest match for this from-zero, multi-client build.

Nice to Have

• Hands-on editing skills (Premiere, CapCut, or similar).
• An existing network of UGC creators.
• Prior experience launching a service line or team inside an agency.
• 12 days of Paid Time Off + 12 Sick Days + US Holidays + Birthday Day Off.
• 300 USD annual wellbeing allowance, starting after your first 3 months.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from Argentina.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.