Seo/Geo Specialist

Ghost Sherpa, Llc; Quilmes; Remote; ARS 108,178,000 - 169,994,000; Full time

Job summary

Ghost Sherpa, Llc is seeking a hands-on SEO & GEO specialist to own organic growth for a niche Google Knowledge Panel agency. You will craft content, earn authority through digital PR, and automate SEO tasks using AI tools, with direct collaboration with the founder.

Your work will focus on GEO/AEO strategies, programmatic pages, and AI-driven research to improve visibility in AI answers and knowledge panels. English fluency and startup-friendly autonomy are essential.

Qualifications

• Hands-on SEO experience with B2B companies, with actual writing and optimization work.
• Proven results growing acquisition via SEO, GEO, or both attributable to your work.
• Real GEO/AEO experience with AI-model citations and measurable impact.
• Proven outreach and digital PR to earn links and mentions, not bought.
• Daily use of AI tools and coding assistants to automate and build beyond content.
• Comfort with tools and data: GSC, GA4, GTM, and conversion tracking by channel.
• Solid technical basics: indexation, speed, schema markup, structured data.
• Experience with programmatic SEO at scale while maintaining quality.
• Self-starter attitude in a startup or small team; proactive and autonomous.
• Fluent written and spoken English to work with a US audience.

Responsibilities

• Own getting us cited and recommended by AI models for Knowledge Panels and measure visibility against competitors.
• Write, publish, and optimize content ranking for high‑intent searches by vertical.
• Run outreach for digital PR and backlinks to earn authority trusted by Google and AI.
• Build and test programmatic pages per vertical with substantive content.
• Leverage AI coding tools to automate research, reporting, and repetitive SEO work.
• Keep site healthy and structured for search (schema, speed, indexation) on Framer.
• Set up and maintain GA4/GTMs tracking to tie strategy calls to sources.
• Report movement and impact in leads and booked calls, not just traffic.

Skills

Hands-on SEO

GEO SEO

AI tooling

Digital PR

Programmatic SEO

Content optimization

Data analysis

English fluency

Startup experience

Tools

Ahrefs

Semrush

DataForSEO

Profound

Google Search Console

GA4

Google Tag Manager

Job description

SEO & GEO Specialist

Hoy

You’ll own organic growth for a boutique Google Knowledge Panel agency, building it AI-native so founders, lawyers, and executives find us on Google and get us recommended by ChatGPT and Perplexity.

Why this role exists

We’re a boutique agency that builds Google Knowledge Panels for founders, executives, attorneys, realtors, and financial advisors in the US. We’ve built 500+ panels across 35+ industries, and our clients come to us because they want Google and AI to introduce them correctly.

We sell visibility, and more and more of it happens inside AI answers, not just search results. Our own visibility has to prove we know how this works. Most of our organic growth work is still to be built, and we need someone who ships it: not someone who hands us a plan, but someone who builds it, automates what can be automated, and shows us what moved.

You’ll work directly with the founder, with high autonomy and a lot of ownership.

What you’ll own

• Getting us cited and recommended by ChatGPT, Perplexity, Gemini, and AI Overviews when people ask about Knowledge Panels, and measuring how often and where we show up compared to competitors.
• Writing, publishing, and optimizing the content that ranks us for high‑intent searches like “how to get a Google Knowledge Panel” and its variations by vertical (attorneys, real estate brokers, financial advisors, founders and CEOs).
• Earning authority: running outreach for digital PR, third‑party mentions, and quality backlinks, since that’s what both Google and AI models rely on to trust a brand.
• Building and testing programmatic pages for our verticals, with real substance on each page and not thin copies.
• Using AI coding tools and APIs to automate research, reporting, and repetitive SEO work, so more time goes to what moves results.
• Keeping the site healthy and structured for search (schema, speed, indexation) on Framer.
• Setting up and maintaining tracking in GA4 and Google Tag Manager so every strategy call booked through iClosed is tied to its source.
• Reporting what moved and why, in leads and booked calls, not just traffic.

Why this is interesting

• You’ll market a service that is itself about search and AI visibility, so your results are easy to see and prove.
• You’ll work side by side with the founder and see how your work affects pipeline.
• High‑ticket service, real buyers, and a clear conversion path: the strategy call.
• Plenty of room to build and test new ideas in a space that is still being figured out.
• Using AI to work faster is expected, not just allowed.

What we’re looking for

• Hands‑on SEO experience with B2B companies: you’ve personally written, published, built, and optimized, not just managed or reported.
• Proven results growing customer acquisition through SEO, GEO, or both, that you can attribute to your own work.
• Real experience with GEO / AEO: you can show how you got a brand cited by AI models and how you measured it.
• A track record earning links and mentions through outreach and digital PR, not buying them.
• Daily use of AI tools and coding assistants (such as Claude Code or Codex) to automate and build, beyond using AI to write text.
• Comfort with SEO tools and data (such as Ahrefs, Semrush, DataForSEO, Profound), Google Search Console, GA4, and Google Tag Manager, including conversion tracking by channel.
• Solid technical basics: indexation, speed, schema markup, structured data.
• Experience with programmatic SEO, including how you kept quality high at scale.
• Comfort in a startup or small team: you prioritize on your own and don’t wait for instructions.
• Fluent written and spoken English to work with the founder and a US audience. (English level: pending)

Bonus

• Understanding of entity SEO and the Knowledge Graph.
• Background in online reputation management or personal branding.
• Experience with Framer or other non‑WordPress site builders.
• Experience in agencies or professional services (legal, finance, real estate, consulting).
• Public work that shows your thinking: posts, experiments, or case studies on SEO and GEO.

What success looks like

First 90 days

• Audit of how we show up today in Google and in AI answers, compared to competitors, with a clear priority list.
• Tracking in place so every strategy call booked in iClosed shows up as a conversion in GA4, separated by channel.
• Keyword and prompt map, and a 90‑day plan for content, authority, and GEO.
• First vertical pages and key articles live, including a first programmatic pilot.
• First earned mentions or backlinks from relevant sources.

Ongoing

• Steady growth in organic leads and booked strategy calls.
• Growing share of citations in AI‑generated answers for our priority topics.
• Rankings for our priority vertical terms.
• Monthly report to the founder with what moved, what didn’t, and what’s next.