Senior Performance Marketing Manager – B2B SaaS

ClinicPro.ai; Argentina; On-site; ARS 2,000,000 - 3,500,000; Full time

Job summary

ClinicPro.ai is seeking a Senior Performance Marketing Manager to own paid acquisition for a B2B SaaS product. This hands-on role requires building a scalable growth engine across Meta, Google, YouTube, LinkedIn and more, with a focus on full-funnel metrics and revenue outcomes.

You will develop testing roadmaps, optimize funnels, and translate data into action, partnering with sales to drive qualified pipeline and revenue. AI-driven insights and rapid experimentation are encouraged.

Qualifications

• Proven hands-on performance marketing experience.
• Strong Meta Ads expertise and Google Ads experience.
• Experience scaling B2B or high-ticket acquisition.
• Deep understanding of direct-response marketing.
• Strong copywriting and creative strategy instincts.
• Strong funnel and CRO knowledge.
• Strong analytics and attribution ability.
• Experience building performance dashboards.
• Ability to connect advertising to pipeline and revenue.
• Ability to independently identify bottlenecks and build testing roadmaps.
• Strong experimentation discipline.
• Ability to operate without constant founder direction.
• High ownership and accountability.
• Startup or growth environment experience.

Responsibilities

• Own paid campaigns end-to-end: build, manage, optimize, scale.
• Own Meta Ads and Google Ads; expand to YouTube, LinkedIn, and more.
• Develop structured testing roadmaps across audiences, offers, hooks, creatives, and funnels.
• Identify winning campaigns and scale spend with data-driven decisions.
• Diagnose declining performance quickly and implement solutions.
• Allocate budget based on CAC, pipeline, revenue, and unit economics.
• Improve landing pages, offers, messaging, and conversion rates.
• Connect marketing performance to pipeline and revenue.
• Continuously identify new acquisition opportunities.
• Lead performance dashboard and attribution efforts.

Skills

Hands-on performance marketing

Meta Ads expertise

Google Ads expertise

B2B SaaS scaling

Direct-response marketing

Copywriting & creative strategy

Funnel & CRO knowledge

Analytics & attribution

Performance dashboards

Advertising-to-revenue linkage

Testing roadmaps

Owner mindset

Startup/growth experience

Independent work

Tools

Meta Ads

Google Ads

YouTube Ads

LinkedIn Ads

GA/Analytics

Job description

SENIOR PERFORMANCE MARKETING MANAGER – B2B SAAS

IMPORTANT — PLEASE READ BEFORE APPLYING

ClinicPro is looking for an exceptional Senior Performance Marketing Manager to take ownership of paid acquisition and help build a predictable growth engine for our B2B SaaS company.

This is not a role for someone who simply launches campaigns and waits for creatives or direction.

We want a hands‑on growth operator who understands:

Paid Media → Creative → Funnel → Sales → Revenue

Someone who can identify what is working, what is broken, what should be tested next, and how to scale results without constant founder direction.

ABOUT CLINICPRO

ClinicPro is an AI healthcare SaaS company helping healthcare organizations automate patient communication, scheduling, follow‑up, reactivation, and operational workflows.

We are scaling paid acquisition and need someone who can independently own performance marketing across the full funnel.

WHAT YOU’LL OWN

• Build, manage, optimize, and scale paid campaigns
• Own Meta Ads and Google Ads, with the ability to expand into YouTube, TikTok, LinkedIn, and other channels
• Develop structured testing roadmaps across audiences, offers, hooks, creatives, landing pages, and funnels
• Identify winning campaigns and confidently scale spend
• Diagnose declining performance quickly and implement solutions
• Allocate budget based on CAC, pipeline, revenue, and unit economics
• Improve landing pages, offers, messaging, and conversion rates
• Connect marketing performance directly to qualified pipeline and closed revenue
• Continuously identify new acquisition opportunities

We should not need to tell you what to test next.

You should bring the strategy, hypotheses, creative ideas, and testing roadmap to us.

CREATIVE STRATEGY

Creative is a major part of this role.

You should understand how to develop and test:

• Hooks
• Advertising angles
• UGC concepts
• Founder‑led ads
• Testimonials
• Case studies
• VSL concepts
• Static ads
• Short‑form video concepts
• Direct‑response scripts
• Offers
• Headlines
• Landing‑page messaging

You should be able to analyze performance data and determine what content needs to be created next and why.

You do not need to personally edit every asset.

However, you should be capable of creating or rapidly prototyping simple ad concepts yourself and giving our creative team highly specific briefs.

Strong skills in copywriting, scripting, creative ideation, AI‑generated visuals, static ads, or simple video production are a major advantage.

FULL‑FUNNEL OWNERSHIP

You should understand the entire customer journey:

Ad → Landing Page → Lead → Qualified Lead → Booked Call → Show → Close → Revenue

You should be comfortable analyzing:

• CPM
• CTR
• CPC
• CPL
• Cost per qualified lead
• Cost per booked appointment
• Landing‑page conversion rate
• Booked‑call rate
• Show rate
• Close rate
• CAC
• ROAS / MER
• LTV
• Payback period
• Pipeline generated
• Revenue by campaign
• Creative performance
• Funnel drop‑off

We care about qualified pipeline and revenue, not vanity metrics.

CRO, COPY & FUNNELS

You should understand how small changes can materially impact performance.

That includes:

• Headlines
• Offers
• Hooks
• CTAs
• Page structure
• Social proof
• Form friction
• Messaging
• Objection handling
• Booking flow
• Retargeting
• Follow‑up

You should be able to look at a landing page or funnel, identify the likely bottleneck, and develop a clear testing plan.

PERFORMANCE DASHBOARD & ATTRIBUTION

You should be capable of building or maintaining a clear growth dashboard connecting:

Spend → Leads → Qualified Leads → Appointments → Sales → Revenue

Leadership should be able to quickly understand:

• Spend by channel
• Lead quality
• Cost per qualified opportunity
• Booked calls
• Show rate
• Close rate
• CAC
• Pipeline
• Revenue
• ROAS / MER
• LTV / payback
• Winning campaigns and creatives
• Funnel conversion rates

This dashboard should become a source of truth for growth decisions.

AI-FIRST GROWTH

AI should be a core part of how you operate.

We want someone who actively uses AI to improve:

• Market research
• Customer research
• Competitor analysis
• Ad-angle development
• Hook generation
• Copywriting
• Scriptwriting
• Creative ideation
• Creative briefing
• Image/video concepts
• Campaign analysis
• Data interpretation
• Funnel and CRO analysis
• Reporting
• Dashboard insights
• Testing roadmaps
• Workflow automation

We are not looking for someone who simply uses AI to write captions.

We want someone who uses AI to analyze faster, create faster, test more intelligently, uncover opportunities, and improve decision‑making.

AI should increase your leverage without replacing strategic judgment.

WHAT WE’RE LOOKING FOR

• Proven hands‑on performance marketing experience
• Strong Meta Ads expertise
• Strong Google Ads experience
• Experience scaling B2B or high‑ticket acquisition
• Deep understanding of direct‑response marketing
• Strong copywriting and creative strategy instincts
• Strong funnel and CRO knowledge
• Strong analytics and attribution ability
• Experience building performance dashboards
• Ability to connect advertising to pipeline and revenue
• Ability to independently identify bottlenecks and build testing roadmaps
• Strong experimentation discipline
• Ability to operate without constant founder direction
• High ownership and accountability
• Experience in fast‑moving startup or growth environments

STRONGLY PREFERRED

• B2B SaaS experience
• B2B agency experience
• Experience across both SaaS and agency environments
• Experience helping scale an early‑stage startup
• Experience marketing AI, automation, or healthcare technology
• Experience across Meta, Google, YouTube, TikTok, or LinkedIn
• Strong creative production skills
• Experience creating static or video ads
• Strong AI‑assisted marketing workflows
• Experience working closely with sales teams
• Experience optimizing toward closed revenue rather than lead volume alone

WHO WILL EXCEL HERE

You notice performance problems before we do.

You bring the testing roadmap.

You know the numbers.

You understand the buyer.

You understand creative.

You understand paid acquisition.

You understand the funnel.

You use AI aggressively to increase your speed and quality of execution.

You bring ideas, run experiments, analyze results, and scale what works.

Most importantly:

We should not feel like we are managing the marketer.

You should be managing performance.