Remote Dtc Growth & Google Ads Strategist

Creatunity Llc; Rosario; Remote; ARS 185,448,000 - 278,173,000; Full time

Job summary

Creatunity Llc is seeking a Digital Marketing Director to own 6–10 client accounts across paid media, websites, CRM, and creative, with AI-driven production. You’ll decide on options, approve or fix, and drive growth while reporting to the CEO.

Remote, LATAM contractor role with US business hours. You’ll lead client relationships, build features in Claude Code, and scale delivery to take on more accounts while ensuring high quality and strategic vision.

Qualifications

• 7+ years running marketing or growth for clients or agency.
• Final say on a client's ad spend, creative, or pricing.
• Experience building campaigns in Google Ads and Meta.
• Daily work with Claude or a similar tool and a release or build.
• Ability to check AI output before it goes live.
• Familiar with tag managers, CRMs, DNS, and webhooks.
• Near-native English with client-facing confidence.
• Desire to grow with the company as it takes on more accounts.

Responsibilities

• Run the client relationship with owners, executive directors, and sales teams.
• Approve Google Ads and Meta builds before launch.
• Adjust budgets and bids; cut non performing terms.
• Own conversion tracking across GTM, GA4, and offline CRM imports.
• Direct WordPress rebuilds, then own go-live and redirects.
• Connect CRMs, call tracking, and forms to follow leads to sales.
• Approve client pricing changes, promotions, and policy pages.
• Sign off on weekly and monthly client reports.

Skills

Marketing leadership

Final say on ad spend

Google Ads/Meta

Claude AI usage

AI output review

Tag managers & CRM

Web technologies basics

Near-native English

Growth mindset

Tools

Claude Code

WordPress

GA4

GTM

DNS

Webhooks

Job description

Digital Marketing Director (Client Accounts + Paid Media + AI) | Multi-Location Brands | Remote (...

Our client is a marketing team that works inside businesses with many locations, such as senior living communities, med spas, dental and healthcare groups, cannabis retailers, and schools. Its clients are in the US and Canada, and they pay a flat fee instead of a percentage of ad spend.

The company runs on Claude and has built its own operating system and client portal. AI agents do most of the production, so a small team can run a lot of client work.

Your Role

As Digital Marketing Director, you're the final decision-maker on 6 to 10 client accounts, across paid media, websites, CRM, and creative. Agents and teammates bring you options, and you pick one, approve it, or send it back with the exact fix.

You report to the CEO and work as a peer to the founders. You'll start by taking over the approval queue on every active account. By day 90, delivery runs without the CEO in the loop, and you've built the tool or process that lets the team take on 5 more accounts with the same people.

Part of the job is building. You'll release features to the internal platform by directing Claude Code: you write the spec, test it on staging, and merge it. You don't need to be an engineer, but you do need to know exactly what you want and check that you got it.

This isn't an account manager role. If you've mostly passed the calls on spend, creative, or pricing to someone else, or you'd rather delegate to a team of specialists, it probably isn't the right fit.

You'll

• Run the client relationship with owners, executive directors, and sales teams
• Approve Google Ads and Meta builds before launch
• Adjust budgets and bids, and cut the search terms that bring no leads
• Own conversion tracking across GTM, GA4, and offline imports from the CRM
• Direct WordPress rebuilds, then own go-live, redirects, and Search Console
• Connect CRMs, call tracking, and forms so each lead can be followed to the sale
• Approve client pricing changes, promotions, and policy pages
• Sign off on weekly and monthly client reports before they go out

You Bring

• 7+ years running marketing or growth for clients or at an agency
• Final say on a client's ad spend, creative, or pricing, and you can name the decision
• Google Ads and Meta campaigns you built and managed yourself
• Daily work with Claude or a similar tool, and something real you released through it, like a site, an ad build, an automation, or code
• The habit of checking AI output before it goes live
• Comfort with tag managers, CRMs, DNS, and webhooks
• Near-native English, and confidence saying no to a client on a call
• The drive to grow with the company as it takes on more accounts

Bonus Points

• Marketing work in senior living, med spas, dental, healthcare, cannabis retail, or education
• Experience with industry CRMs such as ALIS, Pagoda, or Dutchie
• Advertiser verification, A2P 10DLC registration, or HIPAA and cannabis ad rules handled yourself
• WordPress beyond the editor, like themes, plugins, or a staging-to-production deploy
• SQL, GitHub pull requests, or Supabase

What's Offered

• Fully remote, full-time contractor role from LATAM
• Working hours on US business hours
• Paid in USD as a contractor. Share the range that fits your level and we'll go from there
• Unlimited PTO, used responsibly, and you choose which holidays to take
• A direct line to the CEO, with the founders as your peers
• Room to grow as the company takes on more accounts

Interview Process

• First Call: A 30-minute conversation with atomic HR
• CEO Interview: The accounts you've run and the decisions that were yours
• Co-founder Interview: How you'd work as a peer, and the final decision
• Work Test: Possibly a short exercise, and you'll know how it's judged first

Google Ads Media Buyer / Growth Strategist (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end.

Here is what "end to end" actually means.

You are the account manager. We do not have any.

You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

You own the whole funnel, not the campaign.

Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.

You are expected to have an opinion about attribution and to defend it.

We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere.

We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• "That was not my role" is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. You