Senior Paid Search Strategist - Remote, End-To-End Ownership

Sweat Pants Agency Llc; Buenos Aires; Remote; ARS 138,361,000 - 230,602,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce. This remote role requires owning client accounts end-to-end, defending attribution decisions, and driving incremental growth across Google Ads, Shopping, and YouTube.

You’ll work directly with clients, present results, and shape strategies with a data-first mindset. You’ll collaborate on feed quality, landing pages, and tracking, ensuring clean measurement and scalable campaigns.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Ability to defend attribution choices and ROAS improvements.
• Native-level English communication for client-facing work.
• Comfort with US Eastern business hours for calls.

Responsibilities

• Own a set of DTC Google accounts end-to-end as strategist, buyer, and client contact.
• Audit accounts before touching anything: structure, keywords, negatives, bidding, feed health, landing pages, tracking.
• Run brand and non-brand separately and optimize for incremental growth.
• Clarify PMax behavior and separate branded/non-branded impact.
• Own feed and tracking across GA4, GTM, and Shopify integrations.
• Build landing pages or scripts when needed to unlock performance.

Skills

Google Ads

DTC/eCommerce know-how

Client communications

Attribution & NC-CPA NC-ROAS

English fluency

Skeptical of numbers

US Eastern hours

Tools

GA4

GTM

Shopify

PMax

YouTube Ads

Merchant Center

Claude AI

Job description

Paid Search Strategist, DTC eCommerce (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end.

Here is what "end to end" actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• "That was not my role" is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. You would have real influence over how we run Google across the agency.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Partially Remote
Buenos Aires, Argentina
Full time
R-63495
**Who We Are**
At Kyndryl, we run and reimagine the mission-critical technology systems that drive advantage for the world's leading businesses. We are at the heart of our progress; with proven expertise and a continuous flow of AI-powered insight, enabling smarter decisions, faster innovation, and a lasting competitive edge. For our people-Kyndryls-that means doing purposeful work that powers human progress. Join us and experience a flexible, supportive environment where your well-being is prioritized and your potential can thrive.
**The Role**
Your role
Are you ready to redefine what's possible for Kyndryl's most significant customers? In this high-impact leadership role, you are the strategic architect of the relationship. You don't just manage accounts; you revolutionize them. By building deep, trusted connections with C-suite executives, you bring the full power of Kyndryl's global expertise to the table to solve complex business challenges.
Join us at a unique time in our history where you can shape how our consulting practice operates today and evolves for the future.
What you will do
Drive Growth and Profitability
-Be a strategic mastermind: Develop and execute cutting-edge account strategies to grow and retain Kyndryl's most valuable accounts.
-Proactively expand scope: Generate new opportunities and expand existing work into larger scopes and new capabilities.
-Maximize renewals: Focus on selling new offerings while minimizing erosion to ensure our largest accounts flourish.
-Own the P&L: Take full charge of the account P&L, ensuring customer satisfaction, integrity and account compliance.
Build Strategic Connections
-Cultivate executive alliances: Create, maintain, and develop deep connections with top-level decision-makers.
-Orchestrate the team: Collaborate with sales team members to ensure a seamless management process from prospecting to closing.
-Partner for scale: Build a strong go-to-market pipeline with partners to join forces and conquer new deals.
-Lead with industry expertise: Use your knowledge of external best practices to provide innovative solutions that position Kyndryl as a leader.
Deliver Excellence
-Deliver tailor-made solutions: Identify and qualify new opportunities to deliver bespoke services that cater to the unique needs of each customer.
-Maintain a stellar reputation: Go above and beyond to ensure account excellence and maintain total integrity in everything you do.
-Shape the future: Use your creativity and expertise to transform the future of account management.
**Who You Are**
Required skills and experience
- Proven experience working with clients in the Energy, Oil & Gas, and Mining sectors (This is a mandatory requirement for the role)
- Experience running account P&L
- Deep knowledge of business and technology trends and industry best practices
- Experience managing sales process end-to-end
- Proven experience with revenue growth, cost, profitability, trends, and risks - Open minded and empathetic approach in relationships with customers
- Bachelor's degree or Master's degree
- Sales experience in IT services
**Being You**
The "Kyn" in Kyndryl means kinship, which represents the strong bonds we have with each other, our customers and our communities. We focus on ensuring all Kyndryls feel included and we welcome people of all cultures, backgrounds, and experiences. Even if you don't meet every requirement, we encourage you to apply. We believe in growth, and we're excited to see what you can bring. At Kyndryl, employee feedback has told us that our number one driver of employee engagement is belonging. That sense of belonging - being a valued, respected, trusted member of the team - is fundamental to our culture and fueling great experiences for our customers. This dedication to welcoming everyone into our company means that we give you the ability to thrive and contribute to our culture of empathy and shared success. That's The Kyndryl Way.
**What You Can Expect**
Your career with us isn't just a job-it's an adventure with purpose. We offer a dynamic, hybrid-friendly culture that supports your well-being and empowers you to grow. Our Be Well programs are thoughtfully designed to support your financial, mental, physical, and social health-because we know that when you feel your best, you do your best.
From your very first day, you'll dive into impactful work that powers the systems our customers rely on every day. You won't just contribute-you'll make a difference, tackling meaningful projects that sharpen your skills and fuel your growth.
We're here to champion your journey. With powerful tools to chart your career path, personalized development goals aligned with your ambitions, and continuous feedback to keep you inspired and on track, you'll have everything you need to thrive and evolve. You'll develop in-demand skills to grow your career and achieve your ambitions with access to cutting-edge learning opportunities-from certifications with Microsoft, Google, and Amazon to coaching and hands-on experiences. And through it all, you'll be part of a culture that values empathy, restless learning, and a devotion to shared success.
We want you to thrive here-and we're committed to helping you do just that. Ready to make an impact? Join us and help shape what's next.
**Get Referred!**
If you know someone that works at Kyndryl, when asked 'How Did You Hear About Us' during the application process, select 'Employee Referral' and enter your contact's Kyndryl email address.
We're glad you're here. Take a look around at the many exciting career opportunities we have available and apply today!
Can't find a suitable job opening?
**Senior Clinical Research Associate (CRA) will play** ...