Senior Media Strategy Architect

Mastercard Inc.; Argentina; On-site; ARS 185,448,000 - 278,173,000; Full time

Job summary

Mastercard seeks a Senior Media Subject Matter Expert to provide deep strategic expertise across the evolving paid-media ecosystem and guide clients and internal teams in making effective media investments. The role blends consulting rigor with hands‑on media practice within Marketing Services.

You will lead trusted advisory efforts, shape full‑funnel media strategies, and collaborate with analytics, technology and creative teams to deliver measurable client impact across markets.

Qualifications

• 15+ years of progressively senior experience in media strategy, media planning, media investment, performance marketing or related disciplines.
• Bring advanced expertise in integrated media strategy, planning, investment and effectiveness, developed in a leading agency, consultancy, sophisticated in‑house marketing organization, media owner or comparable environment.
• Demonstrate deep knowledge of major digital channels including paid search, paid social, programmatic, display, online video/CTV and audio, plus strong working knowledge of television, out‑of‑home, retail/commerce media and other relevant channels.
• Be able to develop and challenge sophisticated media plans, audience strategies, buying models, budget allocations and optimization approaches, with sufficient platform fluency to diagnose issues without being positioned as the day‑to‑day campaign trader.

Responsibilities

• Serve as a trusted advisor to senior clients and internal stakeholders, translating business, brand and growth objectives into integrated, full-funnel media strategies across digital, offline and emerging channels.
• Lead or provide strategic oversight across the media lifecycle, from brief, audience and channel strategy through planning, activation, optimization and post-campaign learning; critically review plans, investment levels, reach and frequency, sequencing and execution quality.
• Partner with analytics teams to design media for measurability from the outset, defining KPI hierarchies and selecting appropriate approaches such as experimentation and incrementality, marketing mix modeling, attribution, brand lift and conversion lift.
• Diagnose complex or underperforming media programs and convert performance, audience and measurement insights into clear decisions on channel mix, targeting, creative, investment, pacing and optimization.
• Shape differentiated client solutions and commercial opportunities by contributing to proposals, pitches, RFPs, scopes and executive workshops; define workstreams, methods, deliverables, resources, risks and expected outcomes.
• Establish and scale media frameworks, playbooks, quality standards and governance across planning, activation, measurement, privacy, brand safety, data use and documentation; act as a quality leader on complex or high-profile engagements.
• Advance Marketing Services capability by monitoring media, adtech and martech developments; evaluating AI, automation, identity, privacy, first-party data, clean rooms, retail and commerce media; developing thought leadership and training; and mentoring practitioners across markets.

Skills

Media strategy

Media planning

Media investment

Performance marketing

Digital channels

Consulting

Commercial judgment

Executive communication

Cross-functional collaboration

Data and analytics

Client advisory

Market leadership

Education

Bachelor's degree

Tools

Google Ads

DV360

Campaign Manager 360

Meta Ads Manager

The Trade Desk

Amazon Ads

Job description

Mastercard seeks a Senior Media Subject Matter Expert to provide deep strategic expertise across the evolving paid-media ecosystem and guide clients and internal teams in making effective media investments. The role blends consulting rigor with hands‑on media practice within Marketing Services.

You will lead trusted advisory efforts, shape full‑funnel media strategies, and collaborate with analytics, technology and creative teams to deliver measurable client impact across markets.